Marketing, Certificate

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You are strongly encouraged to work with a counselor, academic advisor, or faculty/department coordinator

Degree & Certificate Requirements

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Suggested sequence (may be modified to meet your needs):

Credit Hours Required: 40

Semester 1

BCOM 2050 - Business Communications Credit Hours: 4.00
ITCS 1010 - Computer & Information Processing Principles Credit Hours: 4.00
BUSN 1010 - Business Enterprise Credit Hours: 3.00 (Exploratory Course )
MKTG 1010 - Principles of Marketing Credit Hours: 3.00 (Exploratory Course ) (Critical Course minimum grade C is recommended for future success but is not required to receive credit)

Semester 2

MGMT 1010 - Principles of Management Credit Hours: 3.00
ACCT 1070 - Accounting for Entrepreneurs Credit Hours: 3.00
OR ACCT 1080 - Principles of Accounting 1 Credit Hours: 4.00
MKTG 2060 - Consumer Behavior Credit Hours: 3.00
MKTG Elective - select one from the following: MKTG 1020 , MKTG 1050 , MKTG 1210 , MKTG 1510 , MKTG 1810 , MKTG 2010 , MKTG 2020 , BUSN 2060

Semester 3

BLAW 1080 - Business Law 1 Credit Hours: 4.00
MKTG 2300 - Marketing Strategies Credit Hours: 3.00
MKTG Elective - select two, not previously taken, from the following: MKTG 1020 , MKTG 1050 , MKTG 1210 , MKTG 1510 , MKTG 1810 , MKTG 2010 , MKTG 2020 , MKTG 2060

Marketing - Additional Program Information

Program Options
Credential	Title	Credit Hours Required	Notes
Associate of Business Administration	Marketing	62	Designed for transferring into a Bachelor of Business Administration program or entry into the field of Marketing.
Certificate	Marketing	40	Designed for entry‑level positions or furthering one’s career.
Certificate	Advertising	33	Designed for entry‑level positions or furthering one’s career.
Skill Specific Certificate	Professional Selling	17	Designed for entry‑level positions or furthering one’s career.
Skill Specific Certificate	Marketing - E-Marketing	16	Designed for entry‑level positions or furthering one’s career.

Contact Information
Contact Title	Name	Phone	E-mail	Location
Professor	Monique Doll	586.445.7008	dollm@macomb.edu	South Campus
Professor	Joseph Rice	586.286.2040	ricej@macomb.edu	Center Campus

Program Description:

A business won’t survive unless it can satisfy its customers while making a profit. This is what marketing is all about-providing value to customers. In the Marketing program, students will learn to identify, understand, and create relationships with the target market. They will also learn to analyze marketplace dynamics-changes in such things as the economy, social trends, technology, or competition. Finally, students will blend creativity and analysis to design marketing strategies. This includes designing a product or service, developing a pricing strategy, determining distribution points, and creating advertisements, incentives, or sales force strategies to promote it.

Program Outcomes:

Upon completion of this program, the student will be able to:

1. Explain elements of the marketing environment.

2. Apply strategies in each of the four parts of the marketing mix.

3. Develop strategies for understanding and creating relationships with consumers.

4. Model skills used in the marketing field.

5. Develop a marketing plan.

Career Opportunities:

Marketing

Transfer Pathways:

Students intending to transfer and complete a bachelor’s degree need to make early decisions concerning an academic major and a transfer destination. Statistics show that students who make these decisions early are more likely to persist to graduation than their undecided counterparts. Students planning to transfer credits earned at Macomb are strongly urged to see a counselor or academic advisor as early as possible in their college careers.

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