Jul 18, 2024  
College Catalog 2020-2021 
College Catalog 2020-2021 [ARCHIVED CATALOG]

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MKTG 2020 - Advertising & Promotion Management

Credit Hours: 3.00
Prerequisites: MKTG 1010 

The development of the promotional blend of the marketing function is examined from the manager’s viewpoint. Special emphasis will be placed on using information technology to develop a target market. Topics include advertising, sales promotion and public relations.

Contact Hours: 3
Billable Contact Hours: 3

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