|
Dec 08, 2024
|
|
|
|
MKTG 2020 - Advertising & Promotion ManagementCredit Hours: 3.00 Prerequisites: MKTG 1010
The development of the promotional blend of the marketing function is examined from the manager’s viewpoint. Special emphasis will be placed on using information technology to develop a target market. Topics include advertising, sales promotion and public relations.
Contact Hours: 3 Billable Contact Hours: 3
Search for Sections
Add to Favorites (opens a new window)
|
|