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College Catalog 2020-2021 [ARCHIVED CATALOG]
Marketing, ABA
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A business won’t survive unless it can satisfy its customers while making a profit. This is what marketing is all about-providing value to customers. In the Marketing program, students will learn to identify, understand, and create relationships with the target market. They will also learn to analyze marketplace dynamics-changes in such things as the economy, social trends, technology, or competition. Finally, students will blend creativity and analysis to design marketing strategies. This includes designing a product or service, developing a pricing strategy, determining distribution points, and creating advertisements, incentives, or sales force strategies to promote it.
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Suggested sequence (may be modified to meet your needs):
Credit Hours Required: 62
Marketing - Additional Program Information
| Program Options |
| Credential |
Title |
Credit Hours Required |
Notes |
| Associate of Business Administration |
Marketing |
62 |
Designed for transferring into a Bachelor of Business Administration program or entry into the field of Marketing. |
| Certificate |
Marketing |
40 |
Designed for entry‑level positions or furthering one’s career. |
| Certificate |
Advertising |
33 |
Designed for entry‑level positions or furthering one’s career. |
| Skill Specific Certificate |
Professional Selling |
17 |
Designed for entry‑level positions or furthering one’s career. |
| Skill Specific Certificate |
Marketing - E-Marketing |
16 |
Designed for entry‑level positions or furthering one’s career. |
| Contact Information |
| Contact Title |
Name |
Phone |
E-mail |
Location |
| Professor |
Monique Doll |
586.445.7008 |
dollm@macomb.edu |
South Campus |
| Professor |
Joseph Rice |
586.286.2040 |
ricej@macomb.edu |
Center Campus |
Program Description:
A business won’t survive unless it can satisfy its customers while making a profit. This is what marketing is all about-providing value to customers. In the Marketing program, students will learn to identify, understand, and create relationships with the target market. They will also learn to analyze marketplace dynamics-changes in such things as the economy, social trends, technology, or competition. Finally, students will blend creativity and analysis to design marketing strategies. This includes designing a product or service, developing a pricing strategy, determining distribution points, and creating advertisements, incentives, or sales force strategies to promote it.
Program Outcomes:
Upon completion of this program, the student will be able to:
1. Explain elements of the marketing environment.
2. Apply strategies in each of the four parts of the marketing mix.
3. Develop strategies for understanding and creating relationships with consumers.
4. Model skills used in the marketing field.
5. Develop a marketing plan.
Career Opportunities:
Transfer Pathways:
Students intending to transfer and complete a bachelor’s degree need to make early decisions concerning an academic major and a transfer destination. Statistics show that students who make these decisions early are more likely to persist to graduation than their undecided counterparts. Students planning to transfer credits earned at Macomb are strongly urged to see a counselor or academic advisor as early as possible in their college careers.
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