Nov 21, 2024

College Catalog 2017-2018

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College Catalog 2017-2018 [ARCHIVED CATALOG]

Transfer

Marketing, Certificate

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Degree & Certificate Requirements

You are strongly encouraged to work with a counselor, advisor, or faculty/department coordinator

Credit Hours Required: 40

Semester 1

BCOM 2050 - Business Communications 4.00 Credit Hours
ITCS 1010 - Computer & Information Processing Principles 4.00 Credit Hours
BUSN 1010 - Business Enterprise 3.00 Credit Hours (Exploratory Course )
MKTG 1010 - Principles of Marketing 3.00 Credit Hours (Exploratory Course ) (Critical Course minimum grade C is recommended for future success but is not required to receive credit)

Semester 2

MGMT 1010 - Principles of Management 3.00 Credit Hours
ACCT 1070 - Accounting for Entrepreneurs 3.00 Credit Hours
OR ACCT 1080 - Principles of Accounting 1 4.00 Credit Hours
MKTG 2060 - Consumer Behavior 3.00 Credit Hours
MKTG Elective - select one from the following: MKTG 1020 , MKTG 1050 , MKTG 1210 , MKTG 1510 , MKTG 1810 , MKTG 2010 , MKTG 2020 , BUSN 2060

Semester 3

BLAW 1080 - Business Law 1 4.00 Credit Hours
MKTG 2300 - Marketing Strategies 3.00 Credit Hours
MKTG Elective - select two from the following, not taken previously: MKTG 1020 , MKTG 1050 , MKTG 1210 , MKTG 1510 , MKTG 1810 , MKTG 2010 , MKTG 2020 , MKTG 2060

Gainful Employment Disclosure

For information about this program’s cost, on-time completion rate, typical student debt, and other important information, visit http://www.macomb.edu/ge/MKTGCT/