Apr 17, 2024  
College Catalog 2017-2018 
College Catalog 2017-2018 [ARCHIVED CATALOG]

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MKTG 1510 - Sports and Entertainment Marketing

3.00 Credit Hours
Prerequisites: MKTG 1010  

This course applies marketing concepts, including target market, product, price, distribution and promotion, to the business of sports and entertainment.  Students will analyze the economic impact of, explore careers in, and practice building marketing strategies for the sports and entertainment industry.

(3 contact hrs)

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