Marketing, ABA

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A business won’t survive unless it can satisfy its customers while making a profit. This is what marketing is all about-providing value to customers. In the Marketing program, students will learn to identify, understand, and create relationships with the target market. They will also learn to analyze marketplace dynamics-changes in such things as the economy, social trends, technology, or competition. Finally, students will blend creativity and analysis to design marketing strategies. This includes designing a product or service, developing a pricing strategy, determining distribution points, and creating advertisements, incentives, or sales force strategies to promote it.

You are strongly encouraged to work with a counselor, academic advisor, or faculty/department coordinator

Degree & Certificate Requirements

Scroll down for Additional Program Information

Suggested sequence*:

Credit Hours Required: 62

Semester 1

GEN ED - Group II (AAS, ABA) Credit Hours: Variable (Recommended Course MATH 1100 )
BUSN 1010 - Business Enterprise Credit Hours: 3.00 (Exploratory Course )
BCOM 2050 - Business Communications Credit Hours: 4.00
ITCS 1010 - Computer & Information Processing Principles Credit Hours: 4.00

Semester 2

MKTG 1010 - Principles of Marketing Credit Hours: 3.00 (Exploratory Course ) (Critical Course minimum grade C is recommended for future success but is not required to receive credit)
MGMT 1010 - Principles of Management Credit Hours: 3.00
GEN ED - Group I.A (AAS, ABA) Credit Hours: Variable
ACCT 1070 - Accounting for Entrepreneurs Credit Hours: 3.00
OR ACCT 1080 - Principles of Accounting 1 Credit Hours: 4.00

Semester 3

ECON 1160 - Principles of Economics 1 Credit Hours: 3.00 (Required Course GEN ED Group III)
PSYC 1010 - Introductory Psychology Credit Hours: 4.00 (Required Course GEN ED Group III)
MKTG 2060 - Consumer Behavior Credit Hours: 3.00
MKTG Elective - select two from the following: MKTG 1020 , MKTG 1050 , MKTG 1210 , MKTG 1510 , MKTG 2010 , MKTG 2020 , MKTG 2055 , BUSN 2060

Semester 4

GEN ED - Group IV (AAS, ABA) Credit Hours: Variable
BLAW 1080 - Business Law 1 Credit Hours: 4.00
MKTG 2300 - Marketing Strategies Credit Hours: 3.00
MKTG Elective - select two from the following, not previously taken: MKTG 1020 , MKTG 1050 , MKTG 1210 , MKTG 1510 , MKTG 2010 , MKTG 2020 , MKTG 2055 , BUSN 2060

*Course sequence may be modified to meet your needs

Marketing - Additional Program Information

Program Options
Credential	Title	Credit Hours Required	Program Notes/Certificate Descriptions
Associate of Business Administration	Marketing	62	Designed for transferring into a Bachelor of Business Administration program or entry into the field of Marketing.
Certificate	Marketing	40	Designed for entry‑level positions or furthering your career in Marketing.
Certificate	Marketing - Professional Selling	13	Designed to provide the knowledge and insight necessary to effectively represent a company in interactions with customers.
Certificate	Marketing - E-Marketing	19	As more companies and organizations focus on digital platforms to connect with their customers, opportunities and salaries for digital-savvy marketers will continue to rise.

Contact Information
Contact Title	Name	Phone	E-mail	Location
Professor	Monique Doll	586.445.7008	dollm@macomb.edu	South Campus
Professor	Joseph Rice	586.286.2040	ricej@macomb.edu	Center Campus

Program Description:

A business won’t survive unless it can satisfy its customers while making a profit. This is what marketing is all about - providing value to customers. In the Marketing program, students will learn to identify, understand, and create relationships with target markets. They will also learn to analyze marketplace dynamics - changes in such things as the economy, social trends, technology, and competition. Finally, students will blend creativity and analysis to design marketing strategies. This includes designing a product or service, developing a pricing strategy, determining distribution methods, and creating advertisements, digital marketing campaigns, sales promotions, and sales force strategies.

Program Outcomes:

Upon completion of this program, the student will be able to:

1. Explain elements of the marketing environment.

2. Explain strategies in each of the four parts of the marketing mix.

3. Develop strategies for creating a relationship with a target market.

4. Implement marketing strategies used in marketing careers

Career Opportunities:

Marketing

Transfer Pathways:

We Work Hard to Make Transferring Easy!

Macomb Community College is a great place to start if your goal is to earn a bachelor’s, master’s or doctoral degree. Whether you are already considering a specific transfer destination/program or have not yet decided on a major, Macomb’s Office of Articulation and Transfer provides you with and helps you explore a variety of transfer options.

Transfer Opportunities