MACA 1155 - Design 2

Credit Hours: 4.00

Objectives:

1. Create images with appropriate size relationships, angles, and negative space.
2. Use methods to indicate type and graphics for advertising layouts.
3. Use the elements and principles of design.

Outcome 2: Upon completion of this course, students will be able to discuss the role, ethics, and responsibility of advertising.

Objectives:

1. Examine different aspects of advertising.
2. Explore the roles within an advertising agency.
3. Understand ethics in regards to advertising.

Outcome 3: Upon completion of this course, students will be able to produce advertising layouts for various mediums.

Objectives:

1. Create brochures.
2. Create booklets.
3. Create flyers.
4. Create direct mail advertisements.
5. Create web advertisements.
6. Create billboards.

Outcome 4: Upon completion of this course, students will be able to utilize the design process.

Objectives:

1. Research topics.
2. Create preliminary sketches.
3. Create layouts.
4. Modify design accordingly.
5. Present work and get feedback.

• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

1. Elements and Principles of Design Refresh
   1. Review design fundamentals.
   2. Assignment: Design exercise to refresh visual principles.
2. Personal Logo and Brand Mark
   1. Explore logo design principles and the Gestalt Laws.
   2. Assignments: Logo brainstorming, thumbnails, feedback, and peer review.
3. Ethics and Responsibility in Advertising
   1. Study ethical advertising practices and billboard design.
   2. Assignment: Research and plan billboard and cereal box designs.
4. Print Campaign Design
   1. Understand the importance of typography and print media.
   2. Assignments: Research, ideation, and creating layouts for a print ad campaign.
5. Type and Graphics for Advertising Layouts
   1. Develop layouts and refine design elements for print campaigns.
   2. Assignment: Create print ad layouts and peer review.
6.  Sublimation and Design in Advertising
   1. Learn about sublimation printing and its role in advertising.
   2. Assignments: Sublimation Design Project for a real client
7. Social Media Advertising
   1. Craft social media advertisements using Adobe tools.
   2. Assignment: Collaborative social media campaign design.
8. Final Project
   1. Focus on packaging design, POP displays, and branding.
   2. Assignments: Final packaging design, POP display, and presentation.