MACA 2050 - Design 3

Credit Hours: 4.00

Objectives:

1. Interpret information, plan, and create a solution.
2. Use the creative process, digital, traditional, practical, or other methods.
3. Use dominant and subdominant principles.
4. Apply 2-D and 3-D principles to their work.

Outcome 2: Upon completion of this course, students will decipher design principles.

Objectives:

1. Analyze the market for the intended product.
2. Collect data pertaining to the product.
3. Develop a plan for maximizing strategies.

Outcome 3: Upon completion of this course, students will demonstrate proficiency in their design strategies.

Objectives:

1. Pitch their idea to a group of peers.
2. Discuss the strategies for their designs.
3. Receive feedback and update their work.

Outcome 4: Upon completion of this course, students will employ good craftsmanship.

Objectives:

1. Use appropriate materials.
2. Create polished designs.
3. Work through planning, tweaking, and finalizing artwork.
4. Create updatable designs

• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

• Introduction and Fundamentals
  • Topics: Overview of design elements and principles, Gestalt Laws in design.
  • Key Activities: Exploring the fundamentals of design and visual principles.

Logo Design Project

• Research and Ideation
  • Topics: Different types of logos, creative typography for logo design.
  • Key Activities: Research and develop initial ideas for logo designs, exploring fonts and typography choices.
• Project Development
  • Topics: Color theory, spot and process color in logo design.
  • Key Activities: Designing the logo and preparing it for presentation.

Creative Design in History

• Unity, Harmony, and Variety
  • Topics: Historical design movements and visual principles in design.
  • Key Activities: Research and apply design history to modern design projects, focusing on unity, harmony, and variety.
• Label Creation Project
  • Topics: Design history applied to labels.
  • Key Activities: Create labels inspired by historical design movements, including process book development.

Designing for a Product Collection

• Pattern Design and Collection Building
  • Topics: Repetition, rhythm, balance, and pattern design in product collections.
  • Key Activities: Research, brainstorm, and design seamless patterns for product collections.
• Cohesive Collection Design
  • Topics: Creating a cohesive product collection based on a central theme.
  • Key Activities: Develop a design collection from a “hero” image, create corresponding products, and complete process documentation.

Design and Branding

• Food Truck Brand Design
  • Topics: Logo design, menu layout, and overall branding principles.
  • Key Activities: Design a food truck logo, develop a double-sided menu, and create a branded food truck wrap.
• Brand Guidelines
  • Key Activities: Develop brand guidelines to ensure consistent branding across various materials.

Final Project

• Kids Meal Toy and Package Design
  • Topics: Packaging design, toy concept creation, and execution.
  • Key Activities: Research, brainstorm, and design a complete kids meal package with toy concept, culminating in a final project presentation.