Jul 18, 2024  
College Catalog 2021-2022 
College Catalog 2021-2022 [ARCHIVED CATALOG]

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BUSN 2016 - Business Strategy

Credit Hours: 3.00

Prerequisites: BUSN 1010  or approval of instructor

This course focuses on the strategic planning process. It involves the evaluation of the global business environment, external environment, competitive analysis, selection of strategic alternatives, formulation and implementation of strategies, and the analysis of the firm’s performance.

Billable Contact Hours: 3

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OUTCOME 1: Upon completion of the course, the student will be able to explain the fundamentals of business strategies. 


  1. Discuss the importance of setting both strategic and financial objectives.
  2. Describe the responsibility of a company’s board of directors in overseeing strategic management process.
  3. Describe the differences between strategic analysis, strategy formulation and strategy implementation.
  4. Summarize how a company’s culture aids in execution of strategies.


OUTCOME 2: Upon completion of this course, the student will be able analyze how the external forces such as social political/legal, economic, and technological impact business strategies and performance.


  1. Identify the external factors in a company’s macro environment that may have strategic significance.
  2. Assess a company’s industry and its competitors.
  3. Determine whether an industry’s outlook presents a company with opportunities for profitability and growth.


OUTCOME 3: Upon completion of the course, the student will be able to evaluate the development and analysis of business strategies and contingency plans.


  1. Demonstrate knowledge of the different types of business strategies and be able to formulate business strategies.
  2. Identify the major avenues for achieving a competitive advantage.
  3. Identify when to deploy offensive or defensive strategies.
  4. Recognize the strategic approaches for competing in international markets.
  5. Develop contingency plans.
  6. Analyze case studies to understand the complexity of business strategies.


OUTCOME 4: Upon completion of the course, the student will be able to analyze the actions necessary for successful strategy execution.


  1. Identify how leadership must successfully implement strategies.
  2. Explain the importance of having the correct talent when implementing business strategies.
  3. Explain how well-designed policies and procedures can facilitate good strategy execution.
  4. Describe how process management tools create continuous improvement in the performance of value chain activities.

• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

CDO marked YES apply to this course:
Communication: YES
Critical Thinking: YES
Global Literacy: YES
Information Literacy: YES
Quantitative Reasoning: YES

  1. What is strategy and why it is important?
  2. Charting a company’s direction
  3. Evaluating a company’s external environment
  4. Evaluating a company’s resources, capabilities, and competitiveness
  5. Five generic strategies
  6. Strengthening a company’s competitive advantage
  7.  Strategies for competing in international markets
  8. Corporate strategy
  9. Corporate culture and leadership

Primary Faculty
Greek, Patrick
Secondary Faculty

Associate Dean
Johnson, Elise
Balsamo, Michael

Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088

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