BUSN 1010 - Business Enterprise

Credit Hours: 3.00

Objectives:

1. Given an assignment(s), the learner will explain the degrees of competition that exist in a private enterprise system, with a minimum proficiency of Level 3 on the discipline rubric.
2. Given an assignment(s), the learner will discuss how monetary and fiscal policies are used to combat inflation and unemployment, with a minimum proficiency of Level 3 on the discipline rubric.
3. Given an assignment(s), the learner will analyze the role of business firms in influencing ethical behavior and social responsibility in global markets, with a minimum proficiency of Level 3 on the discipline rubric.
4. Given an assignment(s), the learner will illustrate the strategies used in reaching global markets and explain the role of multinational corporations in global markets, with a minimum proficiency of Level 3 on the discipline rubric.
5. Given an assignment(s), the learner will debate the advantages and disadvantages of trade protectionism, with a minimum proficiency of Level 3 on the discipline rubric.

Outcome 2: Upon successful completion of BUSN-1010, the student will be able to explain and contrast the basic forms of business ownership.

Objectives:

1. Given an assignment(s), the learner will discuss the major differences between the common forms of legal ownership and cite advantages and disadvantages of each, with a minimum proficiency of Level 3 on the discipline rubric.
2. Given an assignment(s), the learner will outline the advantages and disadvantages of franchises, and discuss the opportunities for diversity in franchising and the challenges of global franchising, with a minimum proficiency of Level 3 on the discipline rubric.

Outcome 3: Upon successful completion of BUSN-1010, the student will be able to examine the relationship among the major areas of business decision-making.

Objectives:

1. Given an assignment(s), the learner will describe in detail the functions of management and discuss the similarities and differences among the functions, with a minimum proficiency of Level 3 on the discipline rubric.
2. Given an assignment(s), the learner will define marketing, list and describe in detail the 4 Ps of marketing, explain the role of market segmentation and relationship marketing, and describe how the business to business market differs from the consumer market, with a minimum proficiency of Level 3 on the discipline rubric.
3. Given an assignment(s), the learner will describe the function of accounting, explain how the major financial statements differ, and explain the importance of ratio analysis in interpreting financial information, with a minimum proficiency of Level 3 on the discipline rubric.
4. Given an assignment(s), the learner will identify the responsibilities of financial management, cite the major reasons why firms need operating funds, and identify the common short- and long-term sources of funds, with a minimum proficiency of Level 3 on the discipline rubric.
5. Given an assignment(s), the learner will demonstrate an understanding of how stocks, bonds, and mutual funds differ and compare common investment objectives, with a minimum proficiency of Level 3 on the discipline rubric.

Outcome 4: Upon successful completion of BUSN-1010, the student will be able to define and use common business vocabulary.

Objectives: Given a variety of assignments, the learner will interpret and apply business-related terminology, with a minimum proficiency of Level 3 on the discipline rubric.

Outcome 5: Upon successful completion of BUSN-1010, the student will be able to utilize the business concepts described in class to develop a business analysis for a publicly held corporation.

Objectives:

1. Given a company, multi-student teams will develop a comprehensive research paper, including analyze a corporation’s business strategies such as its mission and vision statements, core competencies, competitive advantages and areas of market leadership.
2. Given a company, multi-student teams will develop a comprehensive research paper, including identify the strategic goals and objectives by creating a SWOT analysis
3. Given a company, multi-student teams will develop a comprehensive research paper, including demonstrate an understanding of financial ratio analysis and data interpretation.
4. Given a company, multi-student teams will develop a comprehensive research paper, including develop future strategic plans

1. Business trends: Cultivating a business in diverse, global environments
   1. Taking risks and making profits
   2. How economics affects business
   3. Competing in global markets
   4. Demonstrating ethical behavior and social responsibility
2. Business ownership: Starting a small business
   1. Choosing a form of business ownership
   2. Entrepreneurship and starting a small business
3. Business management: Empowering employees to satisfy customers
   1. Management, leadership, and employee empowerment
   2. Adapting organizations to today’s markets
4. Management of human resources: Motivating employees to produce quality goods and services
   1. Motivating employees and building self-managed terms
   2. Human resource management
5. Marketing: Developing and implementing customer-oriented marketing plans
   1. Building customer and stakeholder relationships
   2. Developing and pricing products and services
   3. Distributing products quickly and efficiently
   4. Promotional techniques
6. Decision making: Managing information
   1. Financial information and accounting
7. Managing financial resources
   1. Financial management
   2. Securities markets
   3. Money and financial institutions