May 11, 2025  
College Catalog 2019-2020 
    
Catalog Navigation
  Catalog Home
  Academic Programs
  Course Descriptions
  Course Offerings
  Degree & Certificate Requirements
  About Macomb
  Academic Information
  Apply for Admission
  Assistance Directory
  Paying for College
  Student Resources Information
  University Center
  Transfer & Articulation
  Archived Catalogs
  Catalog User Guide
  My Favorites
HELP
College Catalog 2019-2020 [ARCHIVED CATALOG]

Add to Favorites (opens a new window)

MKTG 2300 - Marketing Strategies

Credit Hours: 3.00
Prerequisites: MKTG 1010 

This course will utilize market data and information to make business decisions.  Students will integrate concepts from all areas of marketing to make business decisions and use information to develop and analyze marketing plans.  Students utilize a computer simulated case study to practice using information to make strategic marketing decisions and analyze results.

Contact Hours: 3

Click here for class offerings


Add to Favorites (opens a new window)