May 21, 2022  
College Catalog 2019-2020 
College Catalog 2019-2020 [ARCHIVED CATALOG]

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MKTG 1010 - Principles of Marketing

Credit Hours: 3.00
Prerequisites: None

An overview of the full range of activities involved in marketing, including determining which consumers should be targeted, evaluating key competitors, and using information technology to effectively price, promote, distribute, and design quality products and services.

Contact Hours: 3

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