Mar 30, 2023  
College Catalog 2019-2020 
College Catalog 2019-2020 [ARCHIVED CATALOG]

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MKTG 1510 - Sports & Entertainment Marketing

Credit Hours: 3.00
Prerequisites: MKTG 1010 

This course applies marketing concepts, including target market, product, price, distribution and promotion, to the business of sports and entertainment.  Students will analyze the economic impact of, explore careers in, and practice building marketing strategies for the sports and entertainment industry.

Contact Hours: 3

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