Marketing, ABA

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A business won’t survive unless it can satisfy its customers while making a profit. This is what marketing is all about-providing value to customers. In the Marketing program, students will learn to identify, understand, and create relationships with the target market. They will also learn to analyze marketplace dynamics-changes in such things as the economy, social trends, technology, or competition. Finally, students will blend creativity and analysis to design marketing strategies. This includes designing a product or service, developing a pricing strategy, determining distribution points, and creating advertisements, incentives, or sales force strategies to promote it.

You are strongly encouraged to work with a counselor, academic advisor, or faculty/department coordinator

Degree & Certificate Requirements

Scroll down for Additional Program Information

Suggested sequence*:

Credit Hours Required: 62

Semester 1

GEN ED - Group II (AAS, ABA) Credit Hours: Variable (Recommended Course MATH 1100 )
BUSN 1010 - Business Enterprise Credit Hours: 3.00 (Exploratory Course )
BCOM 2050 - Business Communications Credit Hours: 4.00
ITCS 1010 - Computer & Information Processing Principles Credit Hours: 4.00

Semester 2

MKTG 1010 - Principles of Marketing Credit Hours: 3.00 (Exploratory Course ) (Critical Course minimum grade C is recommended for future success but is not required to receive credit)
MGMT 1010 - Principles of Management Credit Hours: 3.00
GEN ED - Group I.A (AAS, ABA) Credit Hours: Variable
ACCT 1070 - Accounting for Entrepreneurs Credit Hours: 3.00
OR ACCT 1080 - Principles of Accounting 1 Credit Hours: 4.00

Semester 3

ECON 1160 - Principles of Economics 1 Credit Hours: 3.00 (Required Course GEN ED Group III)
PSYC 1010 - Introductory Psychology Credit Hours: 4.00 (Required Course GEN ED Group III)
MKTG 2060 - Consumer Behavior Credit Hours: 3.00
MKTG Elective - select two from the following: MKTG 1020 , MKTG 1050 , MKTG 1210 , MKTG 1510 , MKTG 2010 , MKTG 2020 , MKTG 2055 , BUSN 2060

Semester 4

GEN ED - Group IV (AAS, ABA) Credit Hours: Variable
BLAW 1080 - Business Law 1 Credit Hours: 4.00
MKTG 2300 - Marketing Strategies Credit Hours: 3.00
MKTG Elective - select two from the following, not previously taken: MKTG 1020 , MKTG 1050 , MKTG 1210 , MKTG 1510 , MKTG 2010 , MKTG 2020 , MKTG 2055 , BUSN 2060

*Course sequence may be modified to meet your needs

Marketing - Additional Program Information

Program Options
Credential	Title	Credit Hours Required	Program Notes/Certificate Descriptions
Associate of Business Administration	Marketing	62	Designed for transferring into a Bachelor of Business Administration program or entry into the field of Marketing.
Certificate	Marketing	40	Designed for entry‑level positions or furthering your career in Marketing.
Certificate	Advertising	33	Marketers possessing the technical skills to execute communications from concept to delivery are in high demand. This Advertising Certificate will help set you apart in the job market.
Certificate	Marketing - Professional Selling	13	Designed to provide the knowledge and insight necessary to effectively represent a company in interactions with customers.
Certificate	Marketing - E-Marketing	19	As more companies and organizations focus on digital platforms to connect with their customers, opportunities and salaries for digital-savvy marketers will continue to rise.

Contact Information
Contact Title	Name	Phone	E-mail	Location
Professor	Monique Doll	586.445.7008	dollm@macomb.edu	South Campus
Professor	Joseph Rice	586.286.2040	ricej@macomb.edu	Center Campus

Program Description:

A business won’t survive unless it can satisfy its customers while making a profit. This is what marketing is all about - providing value to customers. In the Marketing program, students will learn to identify, understand, and create relationships with target markets. They will also learn to analyze marketplace dynamics - changes in such things as the economy, social trends, technology, and competition. Finally, students will blend creativity and analysis to design marketing strategies. This includes designing a product or service, developing a pricing strategy, determining distribution methods, and creating advertisements, digital marketing campaigns, sales promotions, and sales force strategies.

Program Outcomes:

Upon completion of this program, the student will be able to:

1. Explain elements of the marketing environment.

2. Apply strategies in each of the four parts of the marketing mix.

3. Develop strategies for understanding and creating relationships with consumers.

4. Model skills used in the marketing field.

5. Develop a marketing plan.

Career Opportunities:

Marketing

Transfer Pathways:

We Work Hard to Make Transferring Easy!

Macomb Community College is a great place to start if your goal is to earn a bachelor’s, master’s or doctoral degree. Whether you are already considering a specific transfer destination/program or have not yet decided on a major, Macomb’s Office of Articulation and Transfer provides you with and helps you explore a variety of transfer options.

Transfer Opportunities