Sep 29, 2022  
College Catalog 2019-2020 
College Catalog 2019-2020 [ARCHIVED CATALOG]

Entrepreneurship & Small Business Management

Program Options

Credential Title Credit Hours Required Notes
Associate of Business Administration Entrepreneurship & Small Business Management 63 Designed for transferring into a Bachelor of Business Administration program or entry into the field of Entrepreneurship.
Certificate Entrepreneurship & Small Business Management 45 Designed for entry‑level positions or furthering one’s career.
Skill Specific Certificate Entrepreneurship & Small Business Management 18 Designed for entry‑level positions or furthering one’s career.


Contact Information

Contact Title Name Phone E-mail Location
Professor Robert James 586.498.4012 South Campus

Program Description:

The Entrepreneurship & Small Business Management program is designed for students who desire to develop their own small businesses or pursue a career in a corporation that requires continuous innovation. It provides a comprehensive knowledge of accounting, management, globalization, marketing, and computer information systems as these areas relate to entrepreneurial business. This includes an understanding of how to develop a new business plan, conduct marketing research to determine the feasibility of a new business, obtain capital resources for a new business enterprise, pursue global opportunities, manage the cash flow of a new business, and understand the legal issues related to entrepreneurial endeavors.

Program Outcomes:

Upon completion of this program, the student will be able to:

1. Explain the methods and sources for creating and starting a new business venture.

2. Develop a comprehensive business and marketing plan for a small business venture.

3. Identify and evaluate target market strategies for product and service offerings by creating consumer awareness.

4. Analyze accounting information found on typically used business financial statements and documents in order to make and monitor business decisions.

5. Evaluate global opportunities and describe the major barriers of entry and challenges.

Career Opportunities:

Transfer Pathways:

Students intending to transfer and complete a bachelor’s degree need to make early decisions concerning an academic major and a transfer destination. Statistics show that students who make these decisions early are more likely to persist to graduation than their undecided counterparts. Students planning to transfer credits earned at Macomb are strongly urged to see a counselor or academic advisor as early as possible in their college careers.


    Associate of Business AdministrationCertificateSkill Specific Certificate