MACA 1155 - Design 2

Credit Hours: 4.00

Prerequisites: MACA 1025 and MACA 1055

(formerly MACA 1130)

Advertising for print, web and other communication forms. Application of a variety of media to assigned problems.

Billable Contact Hours: 6

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OUTCOMES AND OBJECTIVES
Outcome 1: Upon completion of this course, students will be able to create drawings and designs with accuracy.

Objectives:

Create images with appropriate size relationships, angles, and negative space.
Use methods to indicate type and graphics for advertising layouts.
Use the elements and principles of design.

Outcome 2: Upon completion of this course, students will be able to discuss the role, ethics, and responsibility of advertising.

Objectives:

Examine different aspects of advertising.
Explore the roles within an advertising agency.
Understand ethics in regards to advertising.

Outcome 3: Upon completion of this course, students will be able to produce advertising layouts for various mediums.

Objectives:

Create brochures.
Create booklets.
Create flyers.
Create direct mail advertisements.
Create web advertisements.
Create billboards.

Outcome 4: Upon completion of this course, students will be able to utilize the design process.

Objectives:

Research topics.
Create preliminary sketches.
Create layouts.
Modify design accordingly.
Present work and get feedback.

COMMON DEGREE OUTCOMES (CDO)
• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

CDO marked YES apply to this course:
Communication: YES
Critical Thinking: YES
Global Literacy: YES
Information Literacy: YES
Quantitative Reasoning: YES
COURSE CONTENT OUTLINE

Introduction, grading, and terminology
Advertising theory, practices and its role in society
Study and identify a variety of type faces
Study print and web advertising specifications
Analysis of advertising, print, web, billboard, packaging and point of purchase advertising
Major assignment - design layouts using type and graphics for print advertising
Major assignment - design and create finish art for a billboard
Major assignment - design and create finish art for a logo and identity system
Major assignment - design and create finish art for a package design
Major assignment - design and create finish art for point of purchase advertising

Primary Faculty
Mellebrand, Kristine
Secondary Faculty
Bush, Mary
Associate Dean
Thero, Laura
Dean
Hutchison, Donald

Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088