May 20, 2022  
College Catalog 2021-2022 
    
College Catalog 2021-2022 [ARCHIVED CATALOG]

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SPCH 1600 - Radio Broadcasting

Credit Hours: 4.00


Prerequisites: SPCH 1460  

(replaces but does not equate to SPCH 1490)

This course is designed to teach students the knowledge, values, sensitivity, and skills needed to work in the 21st century broadcasting industry with ethical and critical/creative thinking abilities. Developing, producing, and performing for commercial, dramatic, news and public affairs, sports, and global programming for use with the AM/FM, satellite radio, and podcasting on the Internet. Portfolio development projects included.

Billable Contact Hours: 4

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OUTCOMES AND OBJECTIVES
Outcome 1: Upon completion of the course the student will analyze various programming focusing on Production, Programming, and Performance.

Objectives: The student will be able to:

  1. Explain the role of the producer.
  2. Understand basic radio format.
  3. Explain sound engineering.
  4. Explain basic function of the mixing/production console.
  5. Explain recorded program productions.
  6. Explain live productions.
  7. Explain the role of the on‐air personality/talent
  8. Explain the types of microphones and their different applications.
  9. Explain how to create and produce a remote production.
  10. Explain how to create special effects, develop and record productions using one or more channels with a computer.

Outcome 2: Upon completion of the course the student will explain the convergence of AM/FM radio to new forms of media.

Objectives: The student will be able to show the convergence and adaptation of AM/FM radio to:

  1. Satellite radio.
  2. Podcasting.
  3. Web Radio and other Internet uses.
  4. Expanding frontiers.

Outcome 3: Upon completion of the course the student will be able to create a written production plan for a variety of domestic and global radio program formats.

Objectives: The student will be able to:

  1. Systematize a schema for a production.
  2. Systematize a schema for a program.
  3. Systematize a schema for a performance.

Outcome 4: Upon completion of the course the student will create four productions using a podcasting format for their portfolios.

Objectives: The student will be able to produce, program, and perform:

  1. A commercial production.
  2. A drama and dramatic element radio production.
  3. A news production.
  4. A remote and sports production.

COMMON DEGREE OUTCOMES (CDO)
• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

CDO marked YES apply to this course:
Communication: YES
Critical Thinking: YES
Global Literacy: YES
Information Literacy: YES
COURSE CONTENT OUTLINE
1. Unit One - Basics of Radio

a. Problem(s): What are the basic elements of radio programming?

b. Theory Base

i. Key terms and principles

ii. Domestic and global audiences

iii. Measuring an audience

iv. Radio formats

v. Regulations

vi. Ethics

vii. Role of producer

viii. Role of the performer

ix. Role of sound engineer

x. Basic functions of mixing/production console

xi. Types and uses of microphones

xii. Recorded and live programming

xiii. Remote productions

xiv. Using the computer to edit, create special effects, and programming

c. Skill Practice Assessment

d. Performance

2. Unit Two - Convergence of AM/FM Radio with New Media

a. Problem(s): What are the commercial and personal uses of the new Media?

b. Theory Base

i. Historical view of AM/FM radio

ii. Satellite radio

iii. Podcasting

iv. Other Internet uses

v. Future?

c. Skill Practice Assessment

d. Performance

3. Unit Three - Production Planning

a. Problem(s): How does one produce, program, and perform various types of productions?

b. Theory Base

i. What is the process of production

ii. What is the process of programming

iii. What is the process of performing

c. Skill Practice Assessment

d. Performance

4. Unit Four - Podcast Portfolio Productions

a. Problem(s): How does one produce podcast productions for domestic and global audiences using various programming formats?

b. Theory Base

i. Explanation of the IVAN Project

ii. Commercial productions

iii. Drama and dramatic elements productions

iv. News productions

v. Remote and sports productions

c. Skill Practice Assessment

d. Performance


Primary Faculty
McKenney, Janet
Secondary Faculty
Fox, Janice
Associate Dean
Ternullo, Annette
Dean
Pritchett, Marie



Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088



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