Mar 29, 2024  
College Catalog 2021-2022 
    
College Catalog 2021-2022 [ARCHIVED CATALOG]

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MGMT 1210 - Entrepreneurship & Small Business Management

Credit Hours: 3.00


Prerequisites: ACCT 1050  or ACCT 1070  or ACCT 1080  and MGMT 1010 

Fundamental aspects of small business startup are explored including creativity, initial funding, organizing, marketing, and financially controlling a small business. Also covered are alternative methods of starting a business and legal forms. Students will develop a business plan.

Billable Contact Hours: 3

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OUTCOMES AND OBJECTIVES
Outcome 1: Upon completion of this course, students will be able to explain the fundamental aspects of small business startup.

Objectives:

  1. Describe the various types and sizes of small businesses.
  2. List the ways that small businesses contribute to the US economy.
  3. Identify the characteristics of successful entrepreneurs.

Outcome 2: Upon completion of this course, students will be able to refine a business concept into a startup opportunity.

Objectives:

  1. Utilize the creative process to identify and differentiate among new business ideas.
  2. Evaluate the benefits and drawbacks of startup through franchising and buyouts versus pure startups.
  3. Define the major components of the business plan.

Outcome 3: Upon completion of this course, students will be able to successfully develop a business plan

Objectives

  1. Research industry characteristics, conditions and trends
  2. Identify a relevant target market
  3. Develop a marketing strategy
  4. Develop forecasted financial statements
  5. Pitch the opportunity to the class upon completion.

COMMON DEGREE OUTCOMES (CDO)
• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

CDO marked YES apply to this course:
Communication: YES
Critical Thinking: YES
Information Literacy: YES
Quantitative Reasoning: YES
Scientific Literacy: YES

COURSE CONTENT OUTLINE

  1. Introduction to Small Business Management
    1. The Entrepreneurial Life
    2. Integrity, Ethics, and Social Responsibility
    3. The Organizational Plan
  2. Startup Planning
    1. Starting a Small Business
    2. Franchising and Buyouts
    3. The Business Plan
  3. Planning the Marketing Activities
    1. The Marketing Plan
    2. The Location Plan
    3. Pricing and Credit Decisions
    4. Promotional Planning
  4. Planning the Startup’s Finances
    1. Understanding a Firm’s Financial Statements
    2. Forecasting Financial Requirements
    3. A Firm’s Sources of Financing

Primary Faculty
McLean, Angela
Secondary Faculty
Balcom, Tanya
Associate Dean
Johnson, Elise
Dean
Balsamo, Michael



Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088



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