Aug 10, 2022  
College Catalog 2021-2022 
    
College Catalog 2021-2022 [ARCHIVED CATALOG]

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ITWP 2600 - Web Commerce (E‑Commerce)

Credit Hours: 3.00


Prerequisites: ITWP 1000  and ITWP 1050  

ITWP 2600 explores the business strategies and fundamental technologies used in electronic commerce. Participants produce a website using a development tool that includes website related activities and components necessary for a scalable web presence and e‑commerce system. E‑commerce site development, content management systems, technology and security, business, marketing, search engines, and legal issues will be examined.

Billable Contact Hours: 3

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OUTCOMES AND OBJECTIVES
Outcome 1: Upon completion of this course, students will be able to discuss electronic commerce, technology infrastructure, web revenue models, web marketing, social networking, various electronic commerce software applications, mobile commerce, security risks and payment systems.

Objectives: The student will:

  1. Given discussion forum activities, students utilize terms and research concepts to demonstrate their understanding of electronic commerce, technology infrastructure, web revenue models, web marketing, mobile commerce, search engines, social networking, various electronic commerce software applications, security risks and payment systems.
  2. Given case scenarios, students research and analyze various electronic commerce topics and assemble a brief report providing solutions to a given scenario.
  3. Given a case study, students research and document current uses of advertising on the web.

Outcome 2: Upon completion of this course, students will be able to evaluate web application development fundamentals.

Objectives: The student will:

  1. Given a case study, students develop a complete business case, focused on the use of a website, as part of an assigned project.
  2. Given a development tool, students apply a template theme and construct a multi-page website that achieves the business case goals.
  3. Given a development tool and established content, students modify components within a template theme using fundamental web programming techniques.

Outcome 3: Upon completion of this course, students will be able to produce a multi-page website using a development tool that includes website components necessary for a scalable web presence and e-commerce system.

Objectives: The student will:

  1. Given a set of criteria, students set up a domain for a content management system.
  2. Given a set of criteria and basic content requirements, students produce a multi-page website using a content management system.
  3. Given a set of criteria, students add and install plugins using a content management system tool.

Outcome 4: Upon completion of this course, students will be able to develop interactive web pages and build dynamic, intelligent web-based applications.

Objectives: The student will:

  1. Given a set of criteria, students implement electronic payment capabilities, using an online payment solution, into an existing website.
  2. Given a set of criteria, students implement shopping cart capabilities into an existing website.
  3. Given an established set of criteria, students incorporate social media options into an existing website.

COMMON DEGREE OUTCOMES (CDO)
• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

CDO marked YES apply to this course:
Communication: YES
Critical Thinking: YES
Global Literacy: YES
Information Literacy: YES
Quantitative Reasoning: YES
Scientific Literacy: YES

COURSE CONTENT OUTLINE
Unit 1 Introduction to Electronic Commerce

Unit 2 Technology Infrastructure: The Internet and the World Wide Web

Unit 3 Selling on the Web: Revenue Models and Building a Web Presence

  1. Content Management Systems

Unit 4 Marketing on the Web

Unit 5 Business-to-Business Activities

Unit 6 Social Networking, Mobile Commerce and Online Auctions

Unit 7 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues

Unit 8 Web Server Hardware and Software

Unit 9 Electronic Commerce Software

Unit 10 Electronic Commerce Security

Unit 11 Payment Systems for Electronic Commerce

Unit 12 Managing Electronic Commerce Implementations


Primary Faculty
Wanner, Jacqueline
Secondary Faculty

Associate Dean
Evans-Mach, Patrick
Dean
Balsamo, Michael



Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088



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