May 19, 2024  
College Catalog 2021-2022 
College Catalog 2021-2022 [ARCHIVED CATALOG]

Add to Favorites (opens a new window)

HTMT 1030 - Event Planning

Credit Hours: 3.00

Prerequisites: None

(replaces but does not equate to HTMT 2010)

HTMT 1030 presents a logical approach to event management procedures by detailing events ranging from celebrity appearances, music concerts, fashion and charity shows to brand launches. The student will be exposed to the various elements of effective event planning, observing events, and evaluation of the events success. Event planning ensures the smooth running of an event, minimizes risks, maximizes the enjoyment of the audience and generates a positive financial return for the planner.

Billable Contact Hours: 3

Search for Sections
Outcome 1: Upon completion of this course, students will be able to demonstrate competency in designing, planning, marketing, and staging an event.


  1. Explain the unique characteristics of an event.
  2. Identify events according to size and type.
  3. Establish the purpose of an event and theme.
  4. Analysis the needs of the event audience.

Outcome 2: Upon completion of the course, students will be able to demonstrate competency in managing event staff and staffing problems.


  1. Identify an event organization chart.
  2. Explain job descriptions and job specifications.
  3. Conduct recruitment and selection.
  4. Outline methods for establishing staffing policies.

Outcome 3: Upon completion of this course, students will be able to demonstrate competency in ensuring the safety of everyone involved in an event.


  1. Identify situations in which police or security staff is required.
  2. Comply with laws, regulations, and standards relating to occupational health and safety.
  3. Develop procedures to meet safety standards.
  4. Identify a system of communication for reporting incidents and emergencies.

Outcome 4: Upon completion of this course, students will be able to demonstrate competency in legal compliances, risk management, and financial controls related to events.


  1. Explain the laws and regulations that may have an impact on event management.
  2. Explain the legal compliance requirements of an event.
  3. Identify the risks associated with an event.
  4. Develop a risk management plan.
  5. Develop a budget and profit margin for the event.

• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

CDO marked YES apply to this course:
Communication: YES
Global Literacy: YES
Information Literacy: YES
Quantitative Reasoning: YES

  1. Introduction to Event Management
    1. Size of Events
    2. Types of Events
    3. The Event Team
    4. Code of Ethics
  2. Concept and Design
    1. Developing the Concept
    2. Analyzing the Concept
    3. Designing the Event
    4. Logistics of the Concept
  3. Feasibility
    1. Keys to Success
    2. The SWOT Analysis
  4. Legal Compliance
    1. Relevant Legislation
    2. Liquor Licensing
    3. Federal Trade Commission Act
    4. Stakeholders and Official Bodies
    5. Contracts
  5. Marketing
    1. Nature of Event Marketing
    2. Process of Event Marketing
    3. The Marketing Mix
    4. Sponsorship
  6. Promotion
    1. Image/Branding
    2. Advertising
    3. Publicity
    4. Public Relations
  7. Financial Management
    1. The Budget
    2. Break Even Point
    3. Cash‐Flow Analysis
    4. Profit and Loss Statement
  8. Risk Management
    1. Process of Risk Management
    2. Incident Reporting
    3. Emergency Response Plans
    4. Standards for Risk Management
  9. Planning
    1. Develop a Mission/Purpose Statement
    2. Establish the Aims of the Event
    3. Establish the Objectives
    4. Prepare an Event Proposal
    5. Make Use of Planning tools
  10. Protocol
    1. Titles
    2. Dress for Formal Occasions
    3. Protocol for Speakers
    4. Religious and Cultural Protocol
    5. Protocol for Sporting Ceremonies
    6. Preparing for Dignitaries
    7. Rules of Flag Flying
  11. Staging
    1. Choosing the Event Site
    2. Developing the Theme
    3. Conducting Rehearsals
    4. Providing Services
    5. Arranging Catering
    6. Organizing Accommodations
    7. Managing the Environment
  12. Staffing
    1. Developing Organization Charts
    2. Preparing Job Descriptions
    3. Recruitment and Selection
    4. Drawing Up Rosters
    5. Training and Briefing Staff
    6. Managing Legal Requirements
    7. Developing Recognition Strategies
    8. Managing Volunteers
  13. Leadership
    1. Developing Leadership Skills
    2. Managing Temporary and Diverse Teams
    3. Group Development
    4. Improving Communication
    5. Time Management
    6. Planning and Managing Meetings
  14. Operations and Logistics
    1. Logistics
    2. Policies and Procedures
    3. Performance Standards
    4. Functional Areas
    5. Leadership and Staff Motivation
  15. Safety and Security
    1. Security
    2. Occupational Safety and Health
    3. Incident Reporting
  16. Crowd Management and Evacuation
    1. The Crowd Management Plan
    2. Major Risks
    3. Crowd Management
    4. Emergency Planning
    5. Implementing, Emergency Procedures
  17. Monitoring, Control and Evaluation
    1. Monitoring and Control System
    2. Operational Monitoring and Control
    3. Emulation
    4. The Broader Impact of Events
  18. Careers in a Changing Environment
    1. Job Opportunities
    2. Keeping Up‐to‐Date

Primary Faculty
Balcom, Tanya
Secondary Faculty

Associate Dean
Johnson, Elise
Balsamo, Michael

Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088

Add to Favorites (opens a new window)