BUSN 2100 - International Business

Credit Hours: 3.00

Objectives: Given an assignment(s) the learner will:

1. Identify opportunities and impediments to US firms wanting to conduct international business, with a minimum proficiency of Level 3 on the discipline rubric.
2. Discuss the effects of local regulations in foreign markets on a firm’s international competitiveness, with a minimum proficiency of Level 3 on the discipline rubric.

Outcome 2: Upon successful completion of BUSN-2100, the student will be able to explain the impact of international organizations on world trade.

Objectives: Given an assignment(s) the learner will:

1. Describe the different levels of economic integration and identify the advantages, disadvantages, and strategies of doing business with countries that are members of trading blocs, with a minimum proficiency of Level 3 on the discipline rubric.
2. Describe the role of the International Monetary Fund, the World Bank, the World Trade Organization and other important international organizations, with a minimum proficiency of Level 3 on the discipline rubric.

Outcome 3: Upon successful completion of BUSN-2100, the student will be able to define and use the terminology that is common in international business.

Objectives:

1. Given a variety of assignments throughout the course, the learner will effectively use terminology common in international business, with a minimum proficiency of Level 3 on the discipline rubric.
2. Given assignments, such as weekly quizzes, in which vocabulary is accented, the learner will demonstrate mastery of the vocabulary, with a minimum proficiency of Level 3 on the discipline rubric.

Outcome 4: Upon successful completion of BUSN-2100, the student will be able to demonstrate an understanding of the reasons why and how firms enter international markets.

Objectives: Given an assignment(s) the learner will:

1. Demonstrate knowledge of the various forms of entry strategies used by firms to initiate international business activity, with a minimum proficiency of Level 3 on the discipline rubric.
2. Discuss why US businesses must conduct business from a global perspective, with a minimum proficiency of Level 3 on the discipline rubric.

Outcome 5: Upon successful completion of BUSN-2100, the student will be able to demonstrate knowledge of basic export and import practices.

Objectives: Given an assignment(s) the learner will:

1. Prepare/describe the principle documents needed to import/export a typical product, with a minimum proficiency of Level 3 on the discipline rubric.
2. Investigate an export market for viability, with a minimum proficiency of Level 3 on the discipline rubric.

1. Background for starting international operations
   1. Rise of global linkages
   2. Trade restrictions for US firms
2. Theories of international trade and investment
3. International organizations
   1. Role of International Monetary Fund, World Bank, and World Trade Organization
   2. Economic integration
4. International financial markets
   1. Exchange rates
   2. Exchange rate variations
5. Politics and laws
   1. Domestic rules and regulations
   2. International law in the conduct of international business
6. Role of culture in international business
7. Starting international operations
   1. Entry strategies
   2. Export trading companies
8. Physical forces that affect international decisions
9. International marketing
   1. Market research in foreign countries
   2. Marketing mix standardization or adaptation
   3. Channel members
10. International human resource management
11. Countertrade
12. Export and import practices and procedures
    1. Terms of sale
    2. Documents
    3. Financing transactions
    4. Intermediaries