Jul 06, 2022  
College Catalog 2021-2022 
    
College Catalog 2021-2022 [ARCHIVED CATALOG]

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BUSN 2000 - Global Entrepreneurship

Credit Hours: 3.00


Prerequisites: None

This course focuses on how small companies recognize and seek out business opportunities worldwide, and explores the knowledge necessary to create a global start-up, acquire sustained competitive advantage, and make global venturing decisions based on threats faced by entrepreneurs in today’s global economy.

Billable Contact Hours: 3

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OUTCOMES AND OBJECTIVES
Outcome 1: Upon successful completion of BUSN 2000, the student will be able to explain the increasing global opportunities available to small firms.

Objectives:

  1. Given various assignments, the learner will identify target markets and develop plans and budgets for determining market opportunities, with a minimum Level of 3 on the discipline rubric.
  2. Given various assignments, the learner will demonstrate an understanding of market assessment techniques including searching the National Trade Data Bank and developing a country profile, with a minimum Level of 3 on the discipline rubric.
  3. Given various assignments, the learner will identify the reasons for entering various global markets, with a minimum Level of 3 on the discipline rubric.
  4. Given various assignments, the leaner will describe the differences between international and domestic business opportunities, with a minimum Level of 3 on the discipline rubric.

Outcome 2: Upon successful completion of BUSN 2000, the student will be able to describe the major barriers to and challenges of international operations and how to respond to them.

Objectives:

  1. Given various assignments, the learner will identify the risks and barriers of entry associated with doing business in international markets such as political instability, shipping risks, economic, competitive, cultural, and foreign exchange risks, with a minimum Level of 3 on the discipline rubric.
  2. Given various assignments, the learner will prepare and evaluate the results of a country risk assessment, with a minimum Level of 3 on the discipline rubric.
  3. Given various assignments, the learner will identify the legal forces that confront international business, with a minimum Level of 3 on the discipline rubric.

Outcome 3: Upon successful completion of BUSN 2000, the student will be able to evaluate environmental forces such as cultural, political, and societal as they pertain to the operations of small firms in the international arena.

Objectives:

  1. Given various assignments, the learner will demonstrate an understanding of the significance of cultural differences that exist in global markets, with a minimum Level of 3 on the discipline rubric.
  2. Given various assignments, the learner will demonstrate an understanding of the sociocultural components of culture, with a minimum Level of 3 on the discipline rubric.
  3. Given various assignments, the learner will identify the types of political risks that exist in international markets, with a minimum Level of 3 on the discipline rubric.

Outcome 4: Upon successful completion of BUSN 2000, the student will be able to describe various strategies small companies can utilize to engage in international operations.

Objectives:

  1. Given various assignments, the learner will discuss how to establish a workable collaboration and/or joint ventures, with a minimum Level of 3 on the discipline rubric.
  2. Given various assignments, the learner will determine the optimum strategies for entering global markets such as direct sales, agency/distribution, contract manufacturing, licensing, franchising, strategic alliances, and joint ventures, with a minimum Level of 3 on the discipline rubric.
  3. Given various assignments, the learner will identify trade strategies involving importing/exporting of products and services, with a minimum Level of 3 on the discipline rubric.

COMMON DEGREE OUTCOMES (CDO)
• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

CDO marked YES apply to this course:
Communication: YES
Critical Thinking: YES
Global Literacy: YES
Information Literacy: YES
Quantitative Reasoning: YES
Scientific Literacy: YES

COURSE CONTENT OUTLINE

  1. International Market Assessment
    1. The Country Profile
    2. The Political Environment
    3. Population/Market Size
    4. Infrastructure
    5. Economic Factors
  2. The Backward Export Process
    1. U.S. Trade Infrastructure
    2. Target Market Identification
    3. Strategic Business Partners
    4. Shipping and Trade Financing
    5. Trade Infrastructure
  3. Organizing For The Global Marketplace
    1. Organizational Design
    2. Regional Integrated Systems
  4. Framework For Developing International Business Strategies
    1. Target Country Assessment
    2. Country Profile
    3. Competitive Assessment & Positioning
    4. Demand Side Analysis
  5. Exporting and Importing Practices
    1. Government Export Counseling
    2. Tax Incentives
    3. Locating Foreign Markets
    4. Export Financing
    5. World Trade Centers
    6. Import Information Sources
    7. Special Import Regulations
    8. Free Trade Zones
  6. Strategies For Entering Global Markets
    1. Direct Sales
    2. Agency/Distribution
    3. Contract Manufacturing
    4. Licensing & Franchising
    5. Management Contracts
    6. Strategic Alliances
    7. Joint Ventures

Primary Faculty
James, Robert
Secondary Faculty

Associate Dean
Johnson, Elise
Dean
Balsamo, Michael



Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088



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