Oct 03, 2022  
College Catalog 2021-2022 
    
College Catalog 2021-2022 [ARCHIVED CATALOG]

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BUSN 1210 - Entrepreneurship Fundamentals

Credit Hours: 3.00


Prerequisites: None

This course focuses on the fundamentals of creating a new business venture from an entrepreneurial point-of-view. Emphasis will be placed on the entrepreneurial perspectives, the creation, financing, and growth of a new business opportunity. This is achieved through the completion of case studies, web exercises, current application assignments, and computer simulation exercises.

Billable Contact Hours: 3

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OUTCOMES AND OBJECTIVES
Outcome 1: Upon successful completion of BUSN-1210, the student will be able to demonstrate an understanding and importance of entrepreneurship in the free market economy.

Objectives: Given an assignment(s) the learner, with a minimum proficiency of Level 3 on the discipline rubric, will be able to:

  1. Discuss the characteristics and behaviors of successful entrepreneurs.
  2. Identify international entrepreneurship opportunities.
  3. Distinguish the differences between an entrepreneur and intrapreneur.
  4. Understand the associated risks of a new business venture.

Outcome 2: Upon successful completion of BUSN-1210, the student will be able to describe the various business planning tools utilized by an entrepreneur.

Objectives: Given an assignment(s) the learner, with a minimum proficiency of Level 3 on the discipline rubric, will be able to:

  1. Describe the major elements of a marketing plan.
  2. Discuss the development of a business plan.
  3. Describe the sources for funding a new business venture by preparing a financial plan.
  4. Describe the components of an organizational plan.

Outcome 3: Upon successful completion of BUSN-1210, the student will be able to demonstrate an understanding of the legal and ethical responsibilities required by an entrepreneur.

Objectives: Given an assignment(s) the learner, with a minimum proficiency of Level 3 on the discipline rubric, will be able to:

  1. Explain the entrepreneurial balance of ethical, economic, and social responsibilities.
  2. Describe how an entrepreneur’s vision and values contribute to the culture of a new venture.

Outcome 4: Upon successful completion of BUSN-1210, the student will be able to explain the methods and sources for creating and starting a new entrepreneurial venture.

Objectives: Given an assignment(s) the learner, with a minimum proficiency of Level 3 on the discipline rubric, will be able to:

  1. Discuss the product/service planning and development process.
  2. Determine the sources of new product/service ideas.
  3. Analyze the risks and benefits of bringing products/services to market.
  4. Explain the process of intellectual property development.

Outcome 5: Upon successful completion of BUSN-1210, the student will be able to identify the sources of funding that are available for a start-up venture.

Objectives: Given an assignment(s) the learner, with a minimum proficiency of Level 3 on the discipline rubric, will be able to:

  1. Familiar with the types of funding options available to the entrepreneur.
  2. Able to discuss Small Business Administration loans.
  3. Able to explain the nature of the venture capital industry and the venture capital decision process.

COMMON DEGREE OUTCOMES (CDO)
• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

CDO marked YES apply to this course:
Communication: YES
Critical Thinking: YES
Information Literacy: YES
Quantitative Reasoning: YES
COURSE CONTENT OUTLINE

  1. Nature and Importance of Entrepreneurs
    1. Definition of the entrepreneur today
    2. Entrepreneurial decision process
    3. Role in economic development
    4. Future of entrepreneurship
  2. Entrepreneurial and Intrapreneurial Mindset
  3. Individual Entrepreneur
    1. Feelings
    2. Background
    3. Characteristics
    4. Motivation
    5. Minority entrepreneurship
    6. Entrepreneurship vs. inventors
  4. International Opportunities
  5. Creating and Starting the Venture
    1. Sources of new ideas
    2. Opportunity recognition
    3. Product planning and development process
  6. Legal Issues
    1. Intellectual property
    2. Patents
    3. Trademarks
    4. Copyrights
  7. Business Plan
  8. Marketing Plan
  9. Organization Plan
  10. Financial Plan
  11. Capital Sources
    1. Personal funds
    2. Family/friend funds
    3. Commercial bank
    4. Small business financing
    5. Informal risk capital
    6. Venture capital
  12. Managing Growth
    1. Generating and exploring new ideas
    2. Strategies for growth
    3. External sources
    4. Going public
  13. Ending the Venture
    1. Bankruptcy
    2. Reality of failure and warning signs
    3. Exit strategy

Primary Faculty
James, Robert
Secondary Faculty

Associate Dean
Johnson, Elise
Dean
Balsamo, Michael



Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088



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