Jul 23, 2024  
College Catalog 2021-2022 
College Catalog 2021-2022 [ARCHIVED CATALOG]

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BCOM 2060 - Advanced Business Communications

Credit Hours: 4.00

Prerequisites: BCOM 2050 

Emphasis on the development of business communication skills needed to support a rapidly changing environment. Information, communication, teamwork, presentations, reports and proposals, and listening skills are just part of what is required to today’s business professionals. Important aspects needed to be an effective Knowledge Worker will be presented, investigated, and discussed.

Billable Contact Hours: 4

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Outcome 1: Upon completion of this course, the student will use advanced business communications tools to communicate effectively in the business environment.


  1. Format a variety of business documents: a. Create assigned documents (proposals, RFPs, RFQs, SOPs and manuals) meeting instructor specifications.
  2. Given guidelines for effective listening and speaking techniques:
    1. Articulate and define, in writing, the value of assertive listening.
  3. Given information and materials discussing teamwork in the workplace:
    1. Benchmark a company’s processes.
    2. Compare this benchmark to actual performance.
    3. Develop improvement plans.
  4. Improve customer service:
    1. Design effective instruments to determine levels of customer service.
    2. Demonstrate ways to deal effectively with dissatisfied customers.
      1. Effective listening techniques.
      2. Response techniques (social media).
  5. Given tools that support effective communications in the workplace:
    1. Explain the purpose and demonstrate the use of:
      1. Pareto charts.
      2. Cause-and-effect diagrams.
      3. Check sheets.
      4. Histograms.
      5. Scatter diagrams.
      6. Run charts.
      7. Control charts.
      8. Technical description, instructions and process.
  6. Given information about effective external and internal business communications:
    1. Describe a professional business climate conducive to effectively dealing with customers and employees.
  7. Given information about effective listening in the workplace:
    1. Know that listening is a key ingredient for success.
    2. Identify and describe fallacies about listening.
    3. Analyze parts of the listening process.
    4. Analyze the five types of listening in order to become a more effective listener.
    5. Comprehend and learn how to eliminate nine bad listening habits.
    6. Describe the importance of listening and the art of leadership.
    7. Analyze the importance of effective communication and leadership with reference to business communications and the workplace.
  8. Given guidelines in choosing and appropriate topic:
    1. Analyze, choose, decide, organize, and plan effective business presentations.
    2. Use clarification, proof, humorous, and visual support when making business presentations.
    3. Use a variety of strategies when making business presentations.
    4. Effectively handle questions from the audience.
  9. Given a team project:
    1. Describe and use a model for effective teamwork.
    2. Establish direction and goals for the team.
    3. Establish clear roles and ground rules for teams.
    4. Establish accountability.
    5. Develop team-leadership skills.
    6. Develop communication skills that encourage effective team performance.
    7. Develop conflict-management skills.
    8. Establish a decision-making process and empower team members.
    9. Establish positive team behaviors.
    10. Recognize and reward team performance.
    11. Make teamwork part of the culture.
  10. Given a meeting purpose:
    1. Demonstrate an understanding of the importance of effective meeting management.
    2. Conduct information meetings.
    3. Prepare for interactive meetings.
    4. Identify meeting roles.
    5. Deal with meeting disruptions.
    6. Conduct problem-solving meetings.
    7. Conduct decision-making meetings.
  11. Enhance network understanding:
    1. Define, expand, and enhance their personal network and digital communication.
    2. Discover personal communication tendencies for networking.
    3. Understand communication relationships for networking.
    4. Listen for networking and communication.
    5. Identify nonverbal communication for networking.
    6. Understand gender communication for networking.
    7. Understand other cultures and their own culture for networking success.
    8. Write and speak for an international network.


• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

CDO marked YES apply to this course:
Communication: YES
Critical Thinking: YES
Global Literacy: YES
Information Literacy: YES
Quantitative Reasoning: YES
Scientific Literacy: YES


  1. Communication in the Workplace
    1. Audiences
    2. Listening
    3. Speaking
    4. Documents
    5. Teamwork
    6. Meetings
    7. Networking
  2. Writing and Electronic Technologies
    1. Creating Documents
    2. Communicating and Collaborating
    3. Ethics
    4. Source Material
  3. Using Visuals
    1. Types of Graphics
    2. Guidelines for Using Visuals
  4. Writing Requests for Proposals
    1. Types of Proposals
    2. Information Proposals Provide
  5. Presentations
    1. Types of Presentations
    2. Preparing for a Presentation
    3. Delivering a Presentation

Primary Faculty
Gerber, Randall
Secondary Faculty
Schick, Heidi
Associate Dean
Johnson, Elise
Balsamo, Michael

Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088

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