May 10, 2025  
College Catalog 2019-2020 
    
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College Catalog 2019-2020 [ARCHIVED CATALOG]

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ITWP 1400 - SEO (Search Engine Optimization) For the Web

Credit Hours: 4.00
Prerequisites: ITWP 1000 

This course is designed to teach participants current Search Engine Optimization concepts and website techniques to obtain the most favorable search engine positions possible. Course topics include identifying appropriate keywords for optimization, designing a search‑engine‑friendly website, on/off page factors that influence search engine results, link‑building strategies, using analytics to refine search results, and web copywriting. This course will also provide an overview of pay‑per‑click advertising and how various new media are used to promote a website and examine common industry tools for analyzing websites and improving search results.

Contact Hours: 4

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