MKTG 2300 - Marketing Strategies

Credit Hours: 3.00

Prerequisites: MKTG 1010 and MKTG 2060

This course will utilize market data and information to make business decisions. Students will integrate concepts from all areas of marketing to make business decisions and use information to develop and analyze marketing plans. Students utilize a computer simulated case study to practice using information to make strategic marketing decisions and analyze results.

Contact Hours: 3
Billable Contact Hours: 3

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