Mar 28, 2024  
College Catalog 2020-2021 
    
College Catalog 2020-2021 [ARCHIVED CATALOG]

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MKTG 1010 - Principles of Marketing

Credit Hours: 3.00
Prerequisites: None

An overview of the full range of activities involved in marketing, including determining which consumers should be targeted, evaluating key competitors, and using information technology to effectively price, promote, distribute, and design quality products and services.

Contact Hours: 3
Billable Contact Hours: 3

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