Aug 15, 2020  
College Catalog 2017-2018 
    
College Catalog 2017-2018 [ARCHIVED CATALOG]

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MKTG 2020 - Advertising & Promotion Management

3.00 Credit Hours
Prerequisites: MKTG 1010  

The development of the promotional blend of the marketing function is examined from the manager’s viewpoint. Special emphasis will be placed on using information technology to develop a target market. Topics include advertising, sales promotion and public relations.

(3 contact hrs)

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