Feb 25, 2020  
College Catalog 2017-2018 
    
College Catalog 2017-2018 [ARCHIVED CATALOG]

Add to Favorites

MKTG 1210 - Small Business Marketing

3.00 Credit Hours
Prerequisites: MKTG 1010  

This course introduces key marketing concepts and then focuses on how entrepreneurs and small businesses with limited budgets can apply these concepts. Topics include taking a product/service from the idea stage through product testing, promotion, pricing, and finally commercialization. Student entrepreneurs will develop a practical marketing plan that includes budget‑appropriate marketing strategies built on analysis of customer needs, business opportunities, competitors, and implementation requirements.

(3 contact hrs)

Click here for class offerings.



Add to Favorites