Sep 21, 2019  
College Catalog 2017-2018 
    
College Catalog 2017-2018 [ARCHIVED CATALOG]

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MKTG 1020 - Dynamics of Retailing

3.00 Credit Hours
Prerequisites: MKTG 1010 

This course provides students with a comprehensive view of the changing world of retailing. The elements of retail management covered include inventory control, markup and pricing, merchandising, retail promotion, human resource management, store location, design and layout, legal and ethical issues, and information systems.

(3 contact hrs)

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