Digital Marketing, AAS

Suggested sequence*:

Credit Hours Required: 63

Digital Marketing - Additional Program Information

Program Description:

This program is intended to provide graduates with the basic skills needed to succeed in a digital marketing career and/or support their own digital marketing entrepreneurial efforts.  The courses combine marketing strategy, graphic design and IT skills which will ensure students develop target markets, use various digital tools, and create, post, and track content.

Program Outcomes:

Upon completion of this program, the student will be able to:

1. identify and explain key marketing tools, terms, and influences.
2. identify and explain digital marketing tools, terms, and influences.
3. identify and create a targeted digital marketing strategy.
4. identify and analyze appropriate digital marketing data.
5. create interactive digital marketing designs.

Career Opportunities:

• Digital Marketing

Transfer Pathways:

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Macomb Community College is a great place to start if your goal is to earn a bachelor’s, master’s or doctoral degree. Whether you are already considering a specific transfer destination/program or have not yet decided on a major, Macomb’s Office of Articulation and Transfer provides you with and helps you explore a variety of transfer options.

Transfer Opportunities