Apr 17, 2024  
College Catalog 2024-2025 
    
College Catalog 2024-2025

Digital Marketing, AAS


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This program is intended to provide graduates with the basic skills needed to succeed in a digital marketing career and/or support their own digital marketing entrepreneurial efforts.  The courses combine marketing strategy, graphic design and IT skills which will ensure students develop target markets, use various digital tools, and create, post, and track content.

You are strongly encouraged to work with a counselor, academic advisor, or faculty/department coordinator
Degree & Certificate Requirements  
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Suggested sequence*:


Credit Hours Required: 63


Digital Marketing - Additional Program Information


Program Options
Credential Title Credit Hours Required Notes
Associate of Applied Science Digital Marketing 63  

 

Contact Information
Contact Title Name Phone E-mail Location
Professor Monique Doll 586.445.7008 dollm@macomb.edu South Campus
Professor Joseph Rice 586.286.2040 ricej@macomb.edu Center Campus
Professor Shaun Sarcona 586.445.7443 sarconas@macomb.edu South Campus
Professor Jacqueline Wanner 586.286.2053 wannerj@macomb.edu Center Campus

Program Description:

This program is intended to provide graduates with the basic skills needed to succeed in a digital marketing career and/or support their own digital marketing entrepreneurial efforts.  The courses combine marketing strategy, graphic design and IT skills which will ensure students develop target markets, use various digital tools, and create, post, and track content.

Program Outcomes:

Upon completion of this program, the student will be able to:

  1. identify and explain key marketing tools, terms, and influences.
  2. identify and explain digital marketing tools, terms, and influences.
  3. identify and create a targeted digital marketing strategy.
  4. identify and analyze appropriate digital marketing data.
  5. create interactive digital marketing designs.

Career Opportunities:

Transfer Pathways:


We Work Hard to Make Transferring Easy!

Macomb Community College is a great place to start if your goal is to earn a bachelor’s, master’s or doctoral degree. Whether you are already considering a specific transfer destination/program or have not yet decided on a major, Macomb’s Office of Articulation and Transfer provides you with and helps you explore a variety of transfer options.

Transfer Opportunities

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