Entrepreneurship & Small Business Management - Additional Program Information
| Program Options |
| Credential |
Title |
Credit Hours Required |
Program Notes/Certificate Descriptions |
| Associate of Business Administration |
Entrepreneurship & Small Business Management |
63 |
Designed for transferring into a Bachelor of Business Administration program or entry into the field of Entrepreneurship. |
| Certificate |
Entrepreneurship & Small Business Management |
45 |
Designed for entry‑level positions or furthering one’s career. |
| Contact Information |
| Contact Title |
Name |
Phone |
E-mail |
Location |
| Professor |
Robert James |
586.498.4012 |
jamesr@macomb.edu |
South Campus |
Program Description:
The Entrepreneurship & Small Business Management program is designed for students who desire to develop their own small businesses or pursue a career in a corporation that requires continuous innovation. It provides a comprehensive knowledge of accounting, management, globalization, marketing, and computer information systems as these areas relate to entrepreneurial business. This includes an understanding of how to develop a new business plan, conduct marketing research to determine the feasibility of a new business, obtain capital resources for a new business enterprise, pursue global opportunities, manage the cash flow of a new business, and understand the legal issues related to entrepreneurial endeavors.
Program Outcomes:
Upon completion of this program, the student will be able to:
1. Explain the methods and sources for creating and starting a new business venture.
2. Develop a comprehensive business and marketing plan for a small business venture.
3. Identify and evaluate target market strategies for product and service offerings by creating consumer awareness.
4. Analyze accounting information found on typically used business financial statements and documents in order to make and monitor business decisions.
5. Evaluate global opportunities and describe the major barriers of entry and challenges.
Career Opportunities:
Transfer Pathways:
We Work Hard to Make Transferring Easy!
Macomb Community College is a great place to start if your goal is to earn a bachelor’s, master’s or doctoral degree. Whether you are already considering a specific transfer destination/program or have not yet decided on a major, Macomb’s Office of Articulation and Transfer provides you with and helps you explore a variety of transfer options.
Transfer Opportunities
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