Jul 05, 2022  
College Catalog 2021-2022 
College Catalog 2021-2022 [ARCHIVED CATALOG]


Marketing - E-Marketing, Skill Specific Certificate

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 You are strongly encouraged to work with a counselor, academic advisor, or faculty/department coordinator 
Degree & Certificate Requirements  
Scroll down for Additional Program Information

Suggested sequence (may be modified to meet your needs):

Credit Hours Required: 16

Semester 1

Semester 2

Marketing - Additional Program Information

Program Options
Credential Title Credit Hours Required Notes
Associate of Business Administration   Marketing  62 Designed for transferring into a Bachelor of Business Administration program or entry into the field of Marketing.
Certificate   Marketing  40 Designed for entry‑level positions or furthering one’s career.
Certificate   Advertising  33 Designed for entry‑level positions or furthering one’s career.
Skill Specific Certificate   Marketing - Professional Selling  16 Designed for entry‑level positions or furthering one’s career.
Skill Specific Certificate   Marketing - E-Marketing  16 Designed for entry‑level positions or furthering one’s career.


Contact Information
Contact Title Name Phone E-mail Location
Professor Monique Doll 586.445.7008 dollm@macomb.edu South Campus
Professor Joseph Rice 586.286.2040 ricej@macomb.edu Center Campus

Program Description:

A business won’t survive unless it can satisfy its customers while making a profit. This is what marketing is all about-providing value to customers. In the Marketing program, students will learn to identify, understand, and create relationships with the target market. They will also learn to analyze marketplace dynamics-changes in such things as the economy, social trends, technology, or competition. Finally, students will blend creativity and analysis to design marketing strategies. This includes designing a product or service, developing a pricing strategy, determining distribution points, and creating advertisements, incentives, or sales force strategies to promote it.

Program Outcomes:

Upon completion of this program, the student will be able to:

1.  Explain elements of the marketing environment.

2.  Apply strategies in each of the four parts of the marketing mix.

3.  Develop strategies for understanding and creating relationships with consumers.

4.  Model skills used in the marketing field.

5.  Develop a marketing plan.

Career Opportunities:

Transfer Pathways:

We Work Hard to Make Transferring Easy!

Macomb Community College is a great place to start if your goal is to earn a bachelor’s, master’s or doctoral degree. Whether you are already considering a specific transfer destination/program or have not yet decided on a major, Macomb’s Office of Articulation and Transfer provides you with and helps you explore a variety of transfer options.

Transfer Opportunities

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