Marketing

Program Options
Credential	Title	Credit Hours Required	Notes
Associate of Business Administration	Marketing	62	Designed for transferring into a Bachelor of Business Administration program or entry into the field of Marketing.
Certificate	Marketing	40	Designed for entry‑level positions or furthering one’s career.
Certificate	Advertising	33	Designed for entry‑level positions or furthering one’s career.
Skill Specific Certificate	Professional Selling E‑Marketing	17 17	Designed for entry‑level positions or furthering one’s career.

Contact Information
Contact Title	Name	Phone	E-mail	Location
Professor	Monique Doll	586.445.7008	dollm@macomb.edu	South Campus
Professor	Joseph Rice	586.286.2040	ricej@macomb.edu	Center Campus

Program Description:

A business won’t survive unless it can satisfy its customers while making a profit. This is what marketing is all about-providing value to customers. In the Marketing program, students will learn to identify, understand, and create relationships with the target market. They will also learn to analyze marketplace dynamics-changes in such things as the economy, social trends, technology, or competition. Finally, students will blend creativity and analysis to design marketing strategies. This includes designing a product or service, developing a pricing strategy, determining distribution points, and creating advertisements, incentives, or sales force strategies to promote it.

Certificate options are offered in Marketing, Advertising, Professional Selling, and E‑Marketing.

Program Outcomes:

Upon completion of this program, the student will be able to:

1. Explain elements of the marketing environment.

2. Apply strategies in each of the four parts of the marketing mix.

3. Develop strategies for understanding and creating relationships with consumers.

4. Model skills used in the marketing field.

5. Develop a marketing plan.

Career Opportunities:

Marketing- Associate of Business Administration-Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representatives (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayers are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org .

Marketing-Certificate: Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representatives (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org .

Marketing -Advertising-Certificate: Job titles such as Market Research Analysts & Marketing Specialists, Advertising Sales Agents, Demonstrators & Product Promoters and Advertising Assistants are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org .

Marketing-E‑Marketing-Skill Specific Certificate: Job titles such as Online Marketing Assistants, Social Media Coordinators/Specialists and Advertising Assistants are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org .

Marketing-Professional Selling-Skill Specific Certificate: Job titles such as Sales Representatives (Wholesale & Manufacturing), Retail Sales Associates, Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, and Sales Managers are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org.

Transfer Pathways:

Students intending to transfer and complete a bachelor’s degree need to make early decisions concerning an academic major and a transfer destination. Statistics show that students who make these decisions early are more likely to persist to graduation than their undecided counterparts. Students planning to transfer credits earned at Macomb are strongly urged to see a counselor or academic advisor as early as possible in their college careers.

Programs

Associate of Business Administration

Certificate

Skill Specific Certificate