College Catalog 2015-2016 [ARCHIVED CATALOG]
Marketing
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 Return to: Academic Programs
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Program Options
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| Credential |
Title |
Credit Hours Required |
Notes |
| Associate of Business Administration |
Marketing |
62 |
Designed for transferring into a Bachelor of Business Administration program or entry into the field of Entrepreneurship.
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| Certificate |
Marketing |
42-43 |
Designed for entry‑level positions or furthering one’s career. |
| Certificate |
Advertising |
33 |
Designed for entry‑level positions or furthering one’s career. |
| Skill Specific Certificate |
Professional Selling
E‑Marketing |
14
17 |
Designed for entry‑level positions or furthering one’s career. |
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Contact Information
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| Contact Title |
Name |
Phone |
E-mail |
Location |
| Professor |
Monique Doll |
586.445.7008 |
dollm@macomb.edu |
South Campus |
| Professor |
Joseph Rice |
586.286.2040 |
ricej@macomb.edu |
Center Campus |
Program Description:
A business won’t survive unless it can satisfy its customers while making a profit. This is what marketing is all about-providing value to customers. In the Marketing program, students will learn to identify, understand, and create relationships with the target market. They will also learn to analyze marketplace dynamics-changes in such things as the economy, social trends, technology, or competition. Finally, students will blend creativity and analysis to design marketing strategies. This includes designing a product or service, developing a pricing strategy, determining distribution points, and creating advertisements, incentives, or sales force strategies to promote it.
Certificate options are offered in Marketing, Advertising, Professional Selling, and E‑Marketing.
Requirements & Specific Information:
Students choosing to complete ACCT-1070 will need at least one additional credit hour-taking an additional MKTG class and/or CRER‑1510 (Workplace Success Strategies) is recommended.
Career Opportunities:
Marketing- Associate of Business Administration-Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representative (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org.
Marketing-Certificate: Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representative (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org.
Marketing -Advertising-Certificate: Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representative (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org.
Marketing-E‑Marketing-Skill Specific Certificate: Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representative (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.orgg.
Marketing-Professional Selling-Skill Specific Certificate: Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representative (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org.
Transfer Pathways:
Students intending to transfer and complete a bachelor’s degree need to make early decisions concerning an academic major and a transfer destination. Statistics show that students who make these decisions early are more likely to persist to graduation than their undecided counterparts. Students planning to transfer credits earned at Macomb are strongly urged to see a counselor or academic advisor as early as possible in their college careers.
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