ENTR-8072 Master Meta Ads: Spend Wisely, Earn More

Prerequisites None
This advanced Meta Ads course is designed to empower small business owners and Social Media Managers with the skills and knowledge necessary to maximize their Facebook and Instagram advertising efforts on the Meta platform. Building upon foundational knowledge of Meta advertising, this course will delve deeper into advanced strategies, tools, and techniques to help small businesses achieve their marketing objectives effectively. No textbooks are needed. A Facebook and or Instagram account is needed with basic Meta Ads Manager access and knowledge.

Contact Hours: 6
Continuing Education Units (CEUs): 0.6

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Learning Outcomes

Develop advanced targeting strategies to reach specific audience segments.
Create compelling ad creatives that resonate with target audiences and drive engagement.
Utilize advanced bidding strategies to optimize ad performance and maximize return on investment.
Implement A/B testing methodologies to refine ad campaigns and improve overall effectiveness.
Interpret key metrics and analytics to measure the success of Facebook ad campaigns.
Develop a comprehensive Meta advertising strategy tailored to their specific business goals.

Topics

Advanced Audience Targeting Techniques
Creative Ad Design and Copywriting Strategies
Advanced Bidding Strategies and Budget Optimization
A/B Testing and Experimentation
Interpreting Meta Ads Analytics
Developing a Comprehensive Meta Advertising Strategy

Evaluation
Students will confidentially assess this course by completing the Student Evaluation of Class form distributed at the last class session.

Successful Completion
The instructor will evaluate the student’s skills learned using participation, attendance, feedback, testing where appropriate, and projects completed. 100% attendance is required for this class in order to receive credit. Upon successful completion, this course will appear on the student’s Macomb Community College non-credit transcript.

Workforce & Continuing Education - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088