BSNS-8029 Business Writing Mastery

Prerequisites None
Develop an immediately usable toolbox of writing skills. Learn to think and write creatively in a business context, expressing yourself with greater efficiency and impact. Master the principles and techniques of:  Precision (saying more with less), Concision (communicating with focus and clarity), Persuasion (using data to drive home your message) and Creativity (transforming dry content into compelling narratives).

Contact Hours: 15
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• Organizing content and ideas for optimal message “punch”
• Streamlining copy, tightening language and eliminating redundancies
• Infusing information with purpose-turning raw facts into narratives
• Tapping your inner creativity to go from writer to engaging storyteller

• Concision-saying more with less
• Precision-communicating with focus and clarity
• Persuasion-using data to drive home your messages & conclusions
• Creativity-transforming otherwise dry content into compelling copy

• Thorough technique explanations
• Engaging exercises with real-world copy examples
• Frequent knowledge checks
• Hands-on challenge activities to self-validate their newfound prowess

Upon successful completion, this course will appear on the student’s Macomb Community College non-credit transcript. 

Textbook
No textbook required.  Printed Course Guide and all hands-on activity materials supplied with enrollment.