ENTR-8023 Marketing Strategies that Work for You

Prerequisites None
Build your customer base, create your brand, and increase loyalty through simple marketing strategies that fit your business.

Contact Hours: 9
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Learning Outcomes

Develop a marketing strategy
Define target market
Create a customer profile
Develop a cost-effective promotional strategy including social media marketing and website use
Explore and refine pricing strategies
Understand the return on your marketing dollars and success metrics

Topics

Define your customer base
Introduce the 4 P’s
Create your brand
Learn how to use a customer profile
Understand buyer motivation and personal selling
Learn how to build customer loyalty and increase your customer base
Overview of website and social media usage
Learn how to get the most from your marketing dollars
Resources and next steps

Activities/Resources
Students will learn through presentations, discussion, exercises, and project work as assigned.

Evaluation
Students will evaluate this course by completing the Student Evaluation of Class form distributed electronically at the end of the course

Successful Completion
The instructor will evaluate the student’s skills learned using attendance, participation, feedback, testing where appropriate, and projects completed.

All assignments must be completed. Active participation is required.

Upon successful completion, this course will appear on the student’s Macomb Community College non-credit transcript.

Textbook
No textbook required; course materials will be supplied

Workforce & Continuing Education - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088