ENTR-8013A Business Plan: Your Roadmap to Success

Prerequisites None
Move your idea from a beverage napkin to a business plan and walk away ready to launch your small business.

Contact Hours: 6
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Learning Outcomes

Understand how to develop an initial business plan
Understand how to define a customer profile and target market
Ability to identify competitor strengths and weaknesses
Understand the elements of a preliminary operating budget
Understand the elements of preliminary financial needs

Topics

Outline elements of a business plan including
- External environmental factors
- Description of your business
- Products/services offered
- Target market
- Analysis of competition
- Who’s on your success team
- Staffing needs
- Start-up costs
- Capital equipment needs
- Pricing strategies
- High level operating budget
- Feasibility of your business plan
- Overview of financial statements
Resources and next steps

Activities/Resources
Students will learn through presentations, discussion, exercises, and project work as assigned.

Evaluation
Students will evaluate this course by completing the Student Evaluation of Class form distributed electronically at the end of the course

Successful Completion
The instructor will evaluate the student’s skills learned using attendance, participation, feedback, testing where appropriate, and projects completed.

All assignments must be completed. Active participation is required.

Upon successful completion, this course will appear on the student’s Macomb Community College non-credit transcript.

Textbook
No textbook required; course materials will be supplied

Workforce & Continuing Education - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088