ENTR-8058A Social Media 101

Prerequisites None
Wondering what all the hype is about? Think social media is just a fad? Think again. Social media is growing and isn’t going away. More people are using Facebook more than email. Social sites are the quickest growing sites online. Your friends, customers, business partners, potential employees and suppliers are searching for you online and talking about you. You can’t afford to ignore it any more. Social media can be an extremely powerful tool to build your personal brand, your business or to connect with customers.

Contact Hours: 3
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Learning Outcomes
After participating in this introductory class, an individual will be able to:

Understand the benefits and key features of social media tools.
Identify which social network tools will benefit their business or project.

Topics
What is social media and social networking? What is social media and why should you use it? -We’ll help you understand what social media is, why it matters and why you can’t afford to ignore it.

Why does social media help build a business? Case Studies - How companies and individuals are effectively using social media to grow their business. Learn from the best and worst of social media.

What are the major social media networks? We’ll cover the basics of social networks. Learn how these sites work, who is on them and how you can use them personally and professionally.

Which channels are right for you and your business? We will explore Twitter, Facebook, Hootsuite, Pagemodo, Article Writing/Press Releases/Blogs and User Generated Content (Video/Photos).
Activities/Resources

Presentation.
Lecture.
Demonstration.
Hands-on practice.

Evaluation
Students will confidentially evaluate this course by completing the Student Evaluation of Class form distributed at the last class session.

Successful Completion
The instructor will evaluate the student’s skills learned using attendance, participation, feedback, testing where appropriate, and projects completed.

100 % attendance is required; 100% attendance is recommended, as no special arrangements will be made for missing class.

100% = 2 hours.

Upon successful completion, this course will appear on the student’s Macomb Community College non-credit transcript.

Textbook
Recommended but not required: The New Rules of Marketing & PR, 7th edition, by David Meerman Scott. ISBN: 978-1-119-65154-3.

Workforce & Continuing Education - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088