ENTR-8060 Search Engine Optimization

Prerequisites None
Basic computer skills required. Learn how search engine optimization (SEO) will help draw traffic to your website from listings on search engines. Explore other social media tools and SEO strategies to help achieve top rankings.

Contact Hours: 6
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Learning Outcomes
After completing this introductory course, students will be aware of:

How search engines work.
Steps to take to achieve higher Search Engine Ranking (SERP)

Topics

Introduction: Search engine guide to SEO.
Types of search engine ranking factors.
Content and search engine ranking factors.
HTML code and search engine ranking factors.
Site architecture and search engine ranking factors.
Link building and ranking in search engines.
Social media and ranking in search results.
Trust, authority, and search rankings.
Personalization and search engine rankings.
Violations and search engine spam penalties.
Blocking and search engine results.

Activities/Resources

Lecture.
Demonstration.
Discussion.

Evaluation
Students will confidentially evaluate this course by completing the Student Evaluation of Class form distributed at the last class session.

Successful Completion
The instructor will evaluate the student’s skills learned using participation, attendance, feedback, testing where appropriate, and projects completed. 100% attendance is required for this class in order to receive credit. Upon successful completion, this class will appear on the student’s Macomb Community College non-credit transcript. Students may request the Social Media for Business certificate from the program coordinator once all required classes have been completed.

Textbook
Handouts and links will be made available in class.

Recommended but not required textbook: Search Engine Optimization All-in-One for Dummies. By Bruce Clay. ISBN: 978-1-1189-2175-3.

Workforce & Continuing Education - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088