HTMT 1040 - Hospitality Sales & Marketing

4.00 Credit Hours

Prerequisites: None

This course is designed to provide students with a solid background in hospitality sales, especially the principles and practices of marketing the services of the hospitality industry. Emphasizes the marketing concept with applications leading to customer satisfaction and reviews methods of external and internal stimulation of sales. The course may include practical sales/marketing exercises.

(4 contact hrs)

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