MKTG 2150 - Global Marketing

3.00 Credit Hours

Prerequisites: MKTG 1010

(formerly MKTG‑2200)

This course explores the many facets of marketing in an increasingly global society. Students will build on basic marketing skills and knowledge to analyze the global environment and design a global marketing program focused on targeting consumers and identifying opportunities to develop business in an era of heightened multiculturalism.

(3 contact hrs)

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