MKTG 2010 - Professional Selling

3.00 Credit Hours

Prerequisites: None

Principles and techniques used by successful salespeople. Students learn to prepare well‑organized, creative, professional sales presentations. Emphasis is placed on developing a consultative relationship with the customer. Students complete each step in the sales process: prospecting, sales call planning, making effective demonstrations, tailoring sales presentations to customer needs, and servicing accounts after the sale.

(3 contact hrs)

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