MACA 1155 - Design 2

Credit Hours: 4.00

Objectives:

1. Create images with appropriate size relationships, angles, and negative space.
2. Use methods to indicate type and graphics for advertising layouts.
3. Use the elements and principles of design.

Outcome 2: Upon completion of this course, students will be able to discuss the role, ethics, and responsibility of advertising.

Objectives:

1. Examine different aspects of advertising.
2. Explore the roles within an advertising agency.
3. Understand ethics in regards to advertising.

Outcome 3: Upon completion of this course, students will be able to produce advertising layouts for various mediums.

Objectives:

1. Create brochures.
2. Create booklets.
3. Create flyers.
4. Create direct mail advertisements.
5. Create web advertisements.
6. Create billboards.

Outcome 4: Upon completion of this course, students will be able to utilize the design process.

Objectives:

1. Research topics.
2. Create preliminary sketches.
3. Create layouts.
4. Modify design accordingly.
5. Present work and get feedback.

• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

1. Introduction, grading, and terminology
2. Advertising theory, practices and its role in society
3. Study and identify a variety of type faces
4. Study print and web advertising specifications
5. Analysis of advertising, print, web, billboard, packaging and point of purchase advertising
6. Major assignment - design layouts using type and graphics for print advertising
7. Major assignment - design and create finish art for a billboard
8. Major assignment - design and create finish art for a logo and identity system
9. Major assignment - design and create finish art for a package design
10. Major assignment - design and create finish art for point of purchase advertising