MACA 2180 - Concept Illustration

Credit Hours: 4.00

Prerequisites: MACA 1040 and MACA 1200

MACA 2180 combines traditional and digital media in today’s illustration market. Focusing on “telling the story” in a multimedia environment, students learn to seamlessly integrate traditional painted or drawn illustration elements with photography, type, scanned textures, and Photoshop effect elements to create a print or web‑ready image.

Billable Contact Hours: 6

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Transfer Possibilities
Michigan Transfer Network (MiTransfer) - Utilize this website to easily search how your credits transfer to colleges and universities.

OUTCOMES AND OBJECTIVES
Outcome 1: Upon completion of the course, students will be able to carry through a professional illustration assignment, from concept to completion.

Objectives:

Conceptualize visual ideas.
Create thumbnails.
Illustrate a rough layout.
Produce color comps.
Render a final product.

Outcome 2: Upon completion of the course, students will be able to utilize a number of media, both traditional and digital, to create professional illustrations.

Objectives: Students will perform using mixed media, including

Pencil sketching.
Monotone sketching.
Acrylic painting.
PhotoShop.
Illustrator.
Recognizing RGB verses CMYK working environments regarding color handling and output.

Outcome 3: Upon completion of the course, students will be able to problem solve a visual concept and execute a project designed to satisfy a prospective client.

Objectives:

Exhibit professional speech and behavior.
Provide multiple solutions.
Produce a finished product within designated timelines.
In delivering criticism of other’s work, be considerate and focus the discussion on items over which the person has control. Respond non-defensively to criticism of one’s own work received from others.
Work cooperatively in a group.
Revise preliminary drawing concepts based upon client feedback.
Successfully prepare artwork for print or web and create a printed presentation for the class.

COMMON DEGREE OUTCOMES (CDO)

Communication: The graduate can communicate effectively for the intended purpose and audience.
Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

CDO marked YES apply to this course:
Communication: YES
Critical Thinking: YES
Global Literacy: YES
Information Literacy: YES
Quantitative Reasoning: YES
Scientific Literacy: YES

COURSE CONTENT OUTLINE
Week Topic

Project #1 Problem Solve
Project #1 Design
Project #1 Client changes
Project #1 Execute
Project #2 Problem Solve
Project #2 Design
Project #2 Client changes
Project #2 Execute
Project #3 Problem Solve
Project #3 Design
Project #3 Client changes
Project #3 Execute
Project #4 Problem Solve
Project #4 Design
Project #4 Client changes
Project #4 Execute

Primary Faculty
Busch, Matthew S
Secondary Faculty

Associate Dean
Jewett, Mark
Dean
Hutchison, Donald

Primary Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088