ITWP 2600 - Web Commerce (E‑Commerce)

Credit Hours: 3.00

Objectives: The student will:

1. Given discussion forum activities, students utilize terms and research concepts to demonstrate their understanding of electronic commerce, technology infrastructure, web revenue models, web marketing, mobile commerce, search engines, social networking, various electronic commerce software applications, security risks and payment systems.
2. Given case scenarios, students research and analyze various electronic commerce topics and assemble a brief report providing solutions to a given scenario.
3. Given a case study, students research and document current uses of advertising on the web.

Outcome 2: Upon completion of this course, students will be able to evaluate web application development fundamentals.

Objectives: The student will:

1. Given a case study, students develop a complete business case, focused on the use of a website, as part of an assigned project.
2. Given a development tool, students apply a template theme and construct a multi-page website that achieves the business case goals.
3. Given a development tool and established content, students modify components within a template theme using fundamental web programming techniques.

Outcome 3: Upon completion of this course, students will be able to produce a multi-page website using a development tool that includes website components necessary for a scalable web presence and e-commerce system.

Objectives: The student will:

1. Given a set of criteria, students set up a domain for a content management system.
2. Given a set of criteria and basic content requirements, students produce a multi-page website using a content management system.
3. Given a set of criteria, students add and install plugins using a content management system tool.

Outcome 4: Upon completion of this course, students will be able to develop interactive web pages and build dynamic, intelligent web-based applications.

Objectives: The student will:

1. Given a set of criteria, students implement electronic payment capabilities, using an online payment solution, into an existing website.
2. Given a set of criteria, students implement shopping cart capabilities into an existing website.
3. Given an established set of criteria, students incorporate social media options into an existing website.

• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

Unit 2 Technology Infrastructure: The Internet and the World Wide Web

Unit 3 Selling on the Web: Revenue Models and Building a Web Presence

1. Content Management Systems

Unit 4 Marketing on the Web

Unit 5 Business-to-Business Activities

Unit 6 Social Networking, Mobile Commerce and Online Auctions

Unit 7 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues

Unit 8 Web Server Hardware and Software

Unit 9 Electronic Commerce Software

Unit 10 Electronic Commerce Security

Unit 11 Payment Systems for Electronic Commerce

Unit 12 Managing Electronic Commerce Implementations