HTMT 1030 - Event Planning

Credit Hours: 3.00

Objectives:

1. Explain the unique characteristics of an event.
2. Identify events according to size and type.
3. Establish the purpose of an event and theme.
4. Analysis the needs of the event audience.

Outcome 2: Upon completion of the course, students will be able to demonstrate competency in managing event staff and staffing problems.

Objectives:

1. Identify an event organization chart.
2. Explain job descriptions and job specifications.
3. Conduct recruitment and selection.
4. Outline methods for establishing staffing policies.

Outcome 3: Upon completion of this course, students will be able to demonstrate competency in ensuring the safety of everyone involved in an event.

Objectives:

1. Identify situations in which police or security staff is required.
2. Comply with laws, regulations, and standards relating to occupational health and safety.
3. Develop procedures to meet safety standards.
4. Identify a system of communication for reporting incidents and emergencies.

Outcome 4: Upon completion of this course, students will be able to demonstrate competency in legal compliances, risk management, and financial controls related to events.

Objectives:

1. Explain the laws and regulations that may have an impact on event management.
2. Explain the legal compliance requirements of an event.
3. Identify the risks associated with an event.
4. Develop a risk management plan.
5. Develop a budget and profit margin for the event.

• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

1. Introduction to Event Management
   1. Size of Events
   2. Types of Events
   3. The Event Team
   4. Code of Ethics
2. Concept and Design
   1. Developing the Concept
   2. Analyzing the Concept
   3. Designing the Event
   4. Logistics of the Concept
3. Feasibility
   1. Keys to Success
   2. The SWOT Analysis
4. Legal Compliance
   1. Relevant Legislation
   2. Liquor Licensing
   3. Federal Trade Commission Act
   4. Stakeholders and Official Bodies
   5. Contracts
5. Marketing
   1. Nature of Event Marketing
   2. Process of Event Marketing
   3. The Marketing Mix
   4. Sponsorship
6. Promotion
   1. Image/Branding
   2. Advertising
   3. Publicity
   4. Public Relations
7. Financial Management
   1. The Budget
   2. Break Even Point
   3. Cash‐Flow Analysis
   4. Profit and Loss Statement
8. Risk Management
   1. Process of Risk Management
   2. Incident Reporting
   3. Emergency Response Plans
   4. Standards for Risk Management
9. Planning
   1. Develop a Mission/Purpose Statement
   2. Establish the Aims of the Event
   3. Establish the Objectives
   4. Prepare an Event Proposal
   5. Make Use of Planning tools
10. Protocol
    1. Titles
    2. Dress for Formal Occasions
    3. Protocol for Speakers
    4. Religious and Cultural Protocol
    5. Protocol for Sporting Ceremonies
    6. Preparing for Dignitaries
    7. Rules of Flag Flying
11. Staging
    1. Choosing the Event Site
    2. Developing the Theme
    3. Conducting Rehearsals
    4. Providing Services
    5. Arranging Catering
    6. Organizing Accommodations
    7. Managing the Environment
12. Staffing
    1. Developing Organization Charts
    2. Preparing Job Descriptions
    3. Recruitment and Selection
    4. Drawing Up Rosters
    5. Training and Briefing Staff
    6. Managing Legal Requirements
    7. Developing Recognition Strategies
    8. Managing Volunteers
13. Leadership
    1. Developing Leadership Skills
    2. Managing Temporary and Diverse Teams
    3. Group Development
    4. Improving Communication
    5. Time Management
    6. Planning and Managing Meetings
14. Operations and Logistics
    1. Logistics
    2. Policies and Procedures
    3. Performance Standards
    4. Functional Areas
    5. Leadership and Staff Motivation
15. Safety and Security
    1. Security
    2. Occupational Safety and Health
    3. Incident Reporting
16. Crowd Management and Evacuation
    1. The Crowd Management Plan
    2. Major Risks
    3. Crowd Management
    4. Emergency Planning
    5. Implementing, Emergency Procedures
17. Monitoring, Control and Evaluation
    1. Monitoring and Control System
    2. Operational Monitoring and Control
    3. Emulation
    4. The Broader Impact of Events
18. Careers in a Changing Environment
    1. Job Opportunities
    2. Keeping Up‐to‐Date