Jul 22, 2024  
College Catalog 2024-2025 
College Catalog 2024-2025
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BUSN 1010 - Business Enterprise

Credit Hours: 3.00

Prerequisites: None

A fundamentals course designed to provide a comprehensive overview of American business enterprise, an exposure to business operations (business ownership, management, finance, marketing, accounting, information management), a basis upon which to establish a realistic business-related career objective, and a stepping stone to advanced business courses.

Billable Contact Hours: 3

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Outcome 1: Upon completion of this course, students will be able to analyze various aspects of the business enterprise.


  1. Describe the private enterprise system in the United States.
  2. Identify and describe the economic factors of production.
  3. Explain and contrast current business trends.
  4. Describe the effects of the external business environment.
  5. Explain micro and macroeconomics and the leading economic indicators.
  6. Describe strategies used to enter global markets and identify the role of multinational corporations in international markets.
  7. Explain the responsibility that businesses play in influencing ethical behavior and corporate social responsibility.
  8. Compare and contrast basic forms of business ownership.
  9. Explain the fundamental concepts and practices employed in the field of entrepreneurship.

Outcome 2: Upon completion of this course, students will be able to explain the functions of management.


  1. Describe the functional areas of management and identify various leadership styles.
  2. Explain strategic, tactical, operational, and contingency planning.
  3. Outline the principles of organizational management, structure, and design.
  4. Describe how managers use motivational strategies to appeal to employees across globe.
  5. Explain the concepts of operations, production, and quality management.
  6. Explain the functions of human resource management.

Outcome 3: Upon completion of this course, students will be able to explain the functions of marketing.


  1. Describe the definition of marking.
  2. Explain the 4Ps of marketing.
  3. Describe primary and secondary market research techniques.
  4. Describe market segmentation strategies.
  5. Identify pricing strategies based on the target markets and the stages of the product lifecycle.

Outcome 4: Upon completion of this course, students will be able to evaluate financial operations and markets.


  1. Describe the role that accounting and financial information play for a business and the stakeholders.
  2. Explain how the major financial statements differ.
  3. Demonstrate the calculation of key financial ratios and the interpretation of financial information.
  4. Demonstrate an understanding of investments such stocks, bonds, index funds, and mutual funds.
  5. Describe the financial planning process and explain the key budgets in a financial plan.
  6. Identify the sources of short and long-term financing.
  7. Describe how the Federal Reserve controls the supply of money.
  8. Evaluate the role and importance of the U.S. banking system, international banking, the World Bank, and the International Monetary Fund.


  • Communication: The graduate can communicate effectively for the intended purpose and audience.
  • Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
  • Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
  • Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
  • Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
  • Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.
CDO marked YES apply to this course:
Communication: YES
Critical Thinking: YES
Global Literacy: YES
Information Literacy: YES
Quantitative Reasoning: YES
Scientific Literacy: YES


  1. Business trends: Cultivating a business in diverse, global environments
    1. Taking risks and making profits
    2. How economics affects business
    3. Competing in global markets
    4. Demonstrating ethical behavior and social responsibility
  2. Business ownership: Starting a small business
    1. Choosing a form of business ownership
    2. Entrepreneurship and starting a small business
  3. Business management: Empowering employees to satisfy customers
    1. Management, leadership, and employee empowerment
    2. Adapting organizations to today’s markets
  4. Management of human resources: Motivating employees to produce quality goods and services
    1. Motivating employees and building self-managed terms
    2. Human resource management
  5. Marketing: Developing and implementing customer-oriented marketing plans
    1. Building customer and stakeholder relationships
    2. Developing and pricing products and services
    3. Distributing products quickly and efficiently
    4. Promotional techniques
  6. Decision making: Managing information
    1. Financial information and accounting
  7. Managing financial resources
    1. Financial management
    2. Securities markets
    3. Money and financial institutions

Primary Faculty
James, Robert
Secondary Faculty
Greek, Patrick
Associate Dean
Johnson, Elise
Balsamo, Michael

Primary Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088

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