BCOM 2050 - Business Communications

Credit Hours: 4.00

1. Demonstrate presentation skills.
2. Prepare effective business messages for culturally diverse audiences.
3. Conduct research.
4. Create an employment package and demonstrate knowledge of interview techniques.

Objectives: The primary objective of the course is to develop the ability to communicate effectively both verbally and nonverbally in the business world by written, oral, and visual methods. Specifically, the student will be able to:

1. Listen “actively” to speakers using verbal and nonverbal feedback.
2. Make brief individual and team oral presentations.
3. Compose considerate, clear, correct, and concise business letters and documents properly organized according to anticipated reader reaction to the message.
4. Read, interpret, and prepare graphic communications such as pie, bar, and line graphs.
5. Individually research, compile, and prepare a graphically illustrated formal business report based on primary and secondary data including all formal parts and all documentation, thus demonstrating individual ability to consider various alternatives, make a decision, plan, organize, establish short- and long-range goals, follow through with a plan, evaluate, revise, and meet a long-range project deadline.
6. Speak for a minimum of five minutes and a maximum of ten minutes about highlights of the individual business research project using an audio or visual aid appropriately and effectively.
7. Prepare a clear and concise resume, an effective letter of application, a list of appropriate references, and other related employment letters; demonstrate understanding of interviewing techniques.
8. Communicate awareness of differing practices and values in international and intercultural business communication.
9. Demonstrate comprehension of business communication principles by 70 percent achievement on written examinations.

• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

1. Foundations of Business Communication
2. Business Correspondence
3. Oral Business Communications
4. Business Graphics
5. Business Research and Reports
6. Business Employment
7. International/Intercultural Communication
8. Diversity in the Workplace
9. Communicating in Teams, Listening, Nonverbal Communication, and Business Etiquette Skills